Post by @ErinnRay
Social influencers that have several million followers can get paid anywhere from $500 to $40,000 to create compelling 6-second videos on Vine. Why, you may ask? Because brands are turning to these “Vine Stars” to get the job done vs. using traditional advertising agencies.
Marketers and brands are breaking into Vine’s ad-free platform to showcase products and campaigns in offbeat ways. This talent pool has carved out what likely started as a hobby and passion for social media, art direction, and video production, and they’re using their passion and skills to align with a niche market to get paid (and paid well I might add).
Keep in mind that the Vine platform has a very young demographic. We’re talking primarily reaching the 13-25 age demo. With that said, it doesn’t make sense for every brand and marketer to tap into to reach their target audience.
Here are a handful of my fav Vine Stars out there that have partnered with a brand to help create awareness for their campaign, like Jake Paul’s contribution to Coca Cola’s #ShareACoke campaign. Or Nicholas Megalis and Rudy Mancuso creating four different Vine videos for Trident’s “Paid in Layers” campaign.
Meagan Cignoli: 486.3K followers, Director of branded videos working with brands like Lowes, GE, BMW, Nike, Puma.
Jerome Jarre: 6.8M followers, comedic influencer who has worked with brands like GE, MTV & Virgin Mobile.
Brandon Calvillo: 3.3M followers, comedic influencer who has worked with brands like Virgin Mobile.
Nicholas Megalis: 4.4M followers, comedic influencer who has worked with brands like Virgin Mobile, Trident Gum, General Mills, Ford.
Ian Padgham: 352.2K followers, artist who has worked with brands like Mercedes Benz.
Rudy Mancuso: 5.2M followers, musician and comedic influencer who has worked with brands like Nordstrom.
Robby Ayala: 2.8M followers, creating Vines for brands like GroupMe.
Were you paying attention to some of the likes, comments, and video loops? Those are some impressive numbers, and with millions of followers they are helping to extend the reach outside of the brand’s direct followers on Vine.
So marketers, listen up. Your next big idea could involve one of these talented youngsters. Keep them in mind and bookmark them as talent options as this could be your renegade move to stand out in the sea of sameness.