Help My Mom!


We love our moms and we know you do too. BUT, don’t you sometimes wish you could put your mom’s social media usage on timeout? Us too. We’ve seen everything from accidental Facebook shares, to tweets that should be @replies. Hashtags? Don’t even bother! So, in honor of Mother’s Day and to show how much we care about all the wonderful mothers in our lives, Digital Royalty University is offering a helping hand through our “Help My Mom!” campaign.

We’re awarding three lucky moms a personal online session with a Digital Royalty University instructor to help them get their social media presence dialed in. Additionally, we will be selecting 30 additional moms to participate in an upcoming Digital Royalty University live social communications webinar and thanks to our friends at, those 30 mom’s will also receive a $30 gift voucher to

Whether it’s to help with understanding the difference between a public tweet or an @Reply, how to use Google Hangouts or FaceTime, or just some best practices on what to post and what not to post on Facebook (emphasis on what NOT to post), your mom will go through the same social communication training exercises that we’ve put Digital Royalty University graduates through for the past five years. Included with the one-on-one session is a Team Renegades toolkit: a Digital Royalty t-shirt, an autographed copy of The New York Times Bestseller Renegades Write The Rulescomplimentary access to the suite of our online social communication classes and a $100 gift voucher for a flower arrangement from 

So, how can you nominate your mom? Use our hashtag, #RoyalHelp on Twitter, Facebook, or Instagram and include an example, a quick sentence, or if you’re really brave, a screenshot of a funny social media blunder your mom has made. Here’s some examples.

Help My Mom Learn Social Media

The winners will be selected and announced on Thursday, May 8. Lastly, we’re hooking you all up with a 50%-off promotion code for our Digital Royalty University classes and a $15 gift voucher to so that you can give the gift of education (and pretty flowers) to your mom this Mother’s Day. Use the code “HelpMyMom” at checkout on Digital Royalty University and to redeem. Offer expires on May 11.

Together we can turn your mom from a social newbie into a social rockstar.


Is Your Social Data Going To Waste?


Post by Nate Ludens

Here at Digital Royalty, we utilize dozens of social analytics tools. Some are free, some cost a pretty penny. One of my favorite parts of the job is scouting new tools to add to our toolbox, and trust me, if we’re talking tools, the social analytics space has turned into a virtual Home Depot in recent years.

What I’m trying to say is – we see tons of social stats.  However, we also see some really sharp people who are looking at the wrong ones and missing opportunities because of it.

Let’s say your retail store manager says there’s an issue with upset customers. Haters gonna hate, right? Wrong. Negative brand sentiment is huge. Your tweet can be the difference between a one-time shopper and a brand advocate for life. In this instance, we’d dive into these issues together and correct them immediately. But let’s say we discover that there just isn’t much “hating” going on at all. We share our findings and advise that it’s not enough of an issue to make it a top priority. The few customer service opportunities have been resolved and most would stop there. Give the boss a thumbs up, and head out to happy hour, right?

Wrong. You’re about to miss the best part.

When you have access to your brand’s social data, you have amazing opportunities to put social media data in action. On any given report, we locate things such as the following:

  1. Unique community passion points for sponsor or event opportunities.
  2. Finding the influential authors and connect with them to help with marketing.
  3. Share product feedback to help train retail employees.
  4. Can your geographic trends help distribution & shipping channels?
  5. Volume trends year over year that identify campaign successes or crises.
  6. Robust, detailed sentiment (Say goodbye to inflated neutral sentiment numbers).
  7. Engagement trends. Yes, the buzz word of 2014 is actually very important.
  8. Social campaign results. You’re not still expecting results from free posts, are you?
  9. Industry trends. Your competitors are monitoring these. You are too, right?
  10. Something zany. There’s always a post or a trend that raises eyebrows. I love those.

The important takeaway here is that as social media evolves, it’s increasingly impacting all areas of your business. Don’t limit your social platforms into only a customer service, marketing or advertising bucket. Savvy companies are analyzing social data right now, and when this is done responsibly and creatively, I think it benefits customers and companies alike.

I want to know what tools you’re using and how you like them. Are there any features you’d like to see implemented from a social dashboard? What’s missing from your favorite social tools? Let us know on Twitter @DigitalRoyalty.

Social Good Makes Our Renegade Hearts Melt

Post by Meredith McCaskill

A friend recently told me a story about his coworker that touched my heart, and I have a feeling it’ll touch yours too. I couldn’t help but share another example of how powerful social communications can be when effectively used for a good cause. 140 characters can go a heck of a long way.

My friend Mike had a colleague who’s teenage son was very sick. She worried herself sick and would tell Mike about her fears and heartache for her boy, who was in agonizing pain because of an arteriovenous malformation. (More simply put, his veins were tangled). He needed extensive surgery and had a date booked with UCLA Health.

Not so fast.

Due to health insurance protocols and a staff mixup, something didn’t process. The boy’s appointment was canceled. Mike’s coworker was devastated, and she felt the pressure only a mother could feel when her son repeatedly asked her when his surgery would be rescheduled.

Mike wanted to help. He didn’t have a large Twitter following – about 150 followers, but he sent this tweet and got a response from @UCLAHealth:


The conversation continued via email between Mike and UCLA Health, and shortly after, his colleague was contacted by the hospital and informed that the appointment had been rescheduled for a week later in Los Angeles. Queue the applause!

UCLA Health’s vision is to heal humankind, one patient at a time, by improving health, alleviating suffering and delivering acts of kindness. In this instance, UCLA Health’s reply – an act of kindness – made it right. There’s usually something that can be done.

Key takeaway here is that those brands that listen and act – regardless of the size of their reach – are the real game changers.

P.S. Everyone is happy and healthy!

Cheers to 5 Years and Many Lessons


By: Amy Jo Martin

Digital Royalty just turned five! In social years, which is like dog years, that’s more like 35 years old. As we approach our 5th anniversary as entrepreneurs, we realize there are some things that we wish we knew back then that we (kind of) know now when it comes to entrepreneurship:

1. Get comfortable with being uncomfortable. When you start your company, there will be a thousand things each day that you’ve never done. That’s okay.

2. Beware of shiny object syndrome. More companies fail from lack of focus vs. lack of business.

3. Your team is everything. Spend a great deal of time making sure the right people are on the bus and in the right seats.

4. Entrepreneurs tend to wait too long to hire and too long to fire.

5. Just because you can do it all, doesn’t mean you should. Realize what you’re uniquely qualified to do and delegate or outsource the rest as soon as you can.

6. Don’t forget why you started your company. Remind yourself daily. (Or hourly if needed!)

7. Being an entrepreneur is like the Chicago weather. If you don’t like the way something is going, wait 15 mins. It will change.

8. Your plan is important but accept the fact that it’s going to change and you will need to adapt.

9. When recruiting and interviewing talent remember this rule as you evaluate candidates: If it’s not a hell yes, it’s a no.

10. You can’t turn your business off, but if you don’t take time to go off the grid every once in awhile your business will suffer.

11. Focus on the long game. Society has romanticized start-ups that burst overnight – yet, that’s not the norm. Steady as she grows.

12. A diverse support system is critical. You’re going to need more than just family and lifelong friends. It’s lonely at the top.

13. You can color outside the lines without crossing the line. Disruption and destruction create two different outcomes.

14. When we practice humility, our growth is accelerated.

15. The people you choose to do business and the people you decide not to do business with will be the important decisions you make.

16. Celebrate lessons. Lessons + blessings = Blessons. Accelerate the process of learning by sharing mistakes.

17. Try to learn the difference between when to make things happen vs. letting them happen. Gas vs. brakes.

18. Always call people back and return emails. Figure out a system for doing so if you’re “too busy.” It’s worth the time and effort.

19. A five-degree shift changes your entire trajectory.

20. Read outside the box. Don’t just read your industry trade articles. Explore beyond.

21. The company can’t love you back. Logos don’t have feelings. Your team and partners have a human capacity but your logo does not. That doesn’t mean you shouldn’t passionately dive in head-first, just manage your expectations.

22. There’s a big difference between true business partnerships and vendors. Alignment is key for longevity. Transactions are short-lived.

23. Find a team of mentors and make sure you’re coachable. Then return the favor and mentor others.

24. Your hustle factor is often your differentiating factor. Work hard.

25. Where passion, purpose and skill collide, bliss resides.

This post originally published on

#HudsonRules and So Does Social Media

Post by @AlanaGolob

Last week I witnessed first hand the true force of social media when people come together for a single cause. I was in Vegas at the dR corporate headquarters and received a call from my husband in Scottsdale telling me that Hudson got out of the house and his collar wasn’t on. Being miles away, I felt extremely helpless and feared the worst as my husband and my friend searched the entire neighborhood for hours looking for Hudson.

Fortunate for me I work with an incredible team of people who dropped everything they were doing to help me track down Hudson using the best tool at our disposal, the internet. Thanks to Amy Jo’s suggestion, I started posting photos of Hudson on my personal accounts as well as the Digital Royalty accounts – encouraging people to help spread the word. Amy Jo took to Twitter using the hashtag #FindHudson, while tweeting every Arizona shelter, news station, anchor, oh – and even encouraging Arizona Cardinals pro football star, Larry Fitzgerald, to help us spread the word. This is a perfect example of how influence can be scaled for good.

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I was completely humbled by the overwhelming support of past co-workers, old high school friends and hundreds of complete strangers on each social channel. People genuinely wanted to help find Hudson and I couldn’t be more grateful of their support.

Below is a graph to illustrate the social impact. On the day Hudson went missing there was a significant spike in online conversation. More than 70% of the total conversation surrounded keywords associated with Hudson and the highest amount of mentions originated from Arizona and Nevada.

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While my co-worker/friend, Erinn Ray, searched the internet to find the most useful resources to find lost pets, she came across the site, Lost Dogs Arizona and joined. Within minutes they posted a Facebook post on their page with a photo of Hudson. Then a complete stranger (thank you, Susan!) stumbled across the post of Hudson, searched Craigslist and found a lost/found ad with an exact description of Hudson. As I boarded my flight home to Phoenix, I received a call from Susan telling me about the listing and giving me a phone number to contact the people who had Hudson the whole day. (Helpful tip for pet owners, always look on Craigslist first to see if anyone found your pet. Who would have thought?! Not me.) 

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Thankfully this story had a very happy ending thanks to the internet and the kindness of each person who played a helpful role. All of us at Digital Royalty had a bit of an “ah-ha” moment from this experience and were further reassured of why we’re in the business that we are in. Social communication is a scalable, unstoppable force without limits when we work together to combine our influence for a good cause. If we can find a lost dog using social media, just think if we used that influence to help find missing children? Food for thought.

My key takeaway from this experience is first and foremost that there are still tons of really, really great people in the world. Secondly, the internet can be a beautiful thing when it’s used to help people. And lastly, it sometimes pays to be that obnoxious dog owner that constantly posts photos of their dog on the internet…#HudsonRules. Hey, even dogs need personal branding (wink-wink).

A big THANK YOU to everyone was involved and supported. Watch the news segment on 12 News by anchor, Bryan West. If you’re a pet owner, there’s some helpful tips about how to use social media to find a lost pet.


Social Media Spring Cleaning


Post by @ChelseaHartling

Spring cleaning sounds like a serious drag. It’s that time of year when we’re supposed to clean out our closets to make room for warm-weather clothes, dust off our winter hibernation spaces, and get ready for the warmth of summer to make us feel human again. But while we’re all procrastinating the inevitable act of digging our homes out from the metaphorical winter snow (or maybe actual snow if you live anywhere other than sunny Las Vegas), we forget about a few other important spaces that need some sprucing up. For example, when was the last time you cleaned up your social media accounts?

Here’s a couple tips for doing a little social spring cleaning.

1. Change your passwords.
This is the perfect time to solidify your online privacy by changing your passwords. Check out this article from TIME for a quick trick for setting a strong password that you won’t forget.

2. Change your avatar.
If you’re anything like me, you probably don’t change your avatar all that often. That photo you have up is probably no longer an accurate representation of what you actually look like since it was taken 4 years ago. Clean it up by swapping it out with a more recent selfie. And it doesn’t hurt to make your avatars consistent across all your social sites either.

3. Update your bio.
On that note, if you’ve recently changed career paths, discovered a new affinity for burritos, or even thought of a random fun fact that everyone should know about you, update that bio! Keep it fresh. With all the new friends & followers you’re bound to gain this year, you need to give the people what they want: recent & relevant information about you. Make sure all your links are up to date and your bio is optimized with hashtags and handles. Most of all, don’t be afraid to let your personality shine through.

4. Clean up your friends & followers.
If you’ve ever though to yourself, “why am I still Facebook friends with this person?” then now is the perfect time to cut them loose. At one point it was cool to see how many friends you could rack up on Facebook, but as the social space matures, we must mature with it. It’s all about the quality of friends and followers, not the quantity. If someone spams your notifications with Candy Crush invites or clogs your newsfeed with an unreasonable amount of selfies and inspirational-yet-cryptic quotes, social spring cleaning could become your new best friend. I also recently discovered this app called “JustUnfollow.” It shows you information like who you’re following that isn’t following you back and who has recently unfollowed you. It’s a great way to monitor your Twitter and Instagram followers and make sure you’re not following anyone who doesn’t care to follow you back. Clean it up and treat yo-self to a healthy social ecosystem.

Got any other social spring cleaning tips? Share them with me on Twitter @ChelseaHartling.

Spoiler Alert: April Fools Social Pranks

Post by @ErinnRay

Some brands look forward to Cyber Monday while others enjoy a less celebrated holiday, April Fools Day. We like to celebrate those brands that don’t always take themselves too seriously and are fellow renegades showing a bit of zaniness. Who said it had to be all work and no play anyways?

The day has just begun but here are some of the highlights so far.

Google Map Pokémon: Google’s map division announced in the below video their new job opening, Pokémon master. They’ve developed a Pokémon Challenge to search for this new job opening. To play, you must have the most recent version of the Google Maps app.

Lululemon Spray-On Yoga Pants: Jimmy Kimmel aired a spoof commercial last week revealing Lululemon’s new yoga pants (watch below), where he mocked that U.S. schools have banned the pants because they are too tight. Well in your face Kimmel! Lululemon responded with an online ad for the product and shared on their social channels like Twitter and Instagram.

Cheetos Perfume: Frito-Lay will be hitting the streets of L.A. and NYC today to promote Cheeteau, the official fragrance of Cheetos. Check out the YouTube video of their fabulous new perfume. Too bad this wasn’t out for Valentine’s Day.

American Beagle Dogwear: American Eagle has launched a new Dogwear Line called American Beagle to encourage a dog-owner twinsie trend for people who want to dress up like their dogs. While we await the launch later this spring you can check out their dogumentary below. I secretly hope this one becomes true so I can get some sweet getup for my pups Syd & Ro.

Fruit of the Loom Undie Iron: a fit-on-the-finger iron will leave your underwear wrinkle free. Order yours today here, available in 3 colors no less!

BuildDirect Chocolate Flooring: BuildDirect is a technology company for do-it-your-selfers. Say what? I’m installing mine this weekend in Dark Chocolate. Order here.

See other brands out there pranking it up on social today? Share your best of April Fools stunts with us @DigitalRoyalty and make sure to use the hashtag #AprilFools.



Click, Tweet and Share

Post by Kathy Banez

For anyone who loves social media and taking a lot of pictures, ex. me, Twitter is expanding its photo options, making it easier to click, tweet, and share.

Twitter announced that they will be updating their photo options by allowing users to tag up to 10 people in a photo without using any of their 140 characters and letting users to upload up to 4 photos in a tweet.

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How will this new update help brands market themselves on Twitter:

  • With adding up to four photos in a tweet, brands can feature more photos of new property openings or renovations that attract followers to click to the brand’s site.
  • Being able to tag people/properties without losing characters allows more special content.
  • Photo tagging also allows brands to respond to/tag followers AND have the photo shared to everyone.
  • With an update like this, brands are in the loop with growing technology and attracting new potential consumers for example, millennials.

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This update brings joy to my life for a couple of reasons:

  • It’s already hard to add a caption AND tag people to a photo with less than 140 characters. The photo tagging ability will make content easier to share without trying to figure out what to shorten or what to delete to make everything fit.
  • With the capability to add up to four photos in one tweet, followers will be grateful that they aren’t getting “spammed” with photo from one user.
  • Even though I am a huge fan of Instagram, Twitter’s photo sharing option is great at displaying the photo instead of having a link in a tweet.

The new photo options are available by downloading Twitter app or downloading the update on Android and iPhone and will later be implemented onto web soon.

Humanization Leads to a Hole in One

Post by @AlanaGolob

When brands lead their social media strategy with humanization, it often leads to successful results. The LPGA has made a commitment to humanize the players of the Tour through on-going Digital Royalty University education, regular communication meetings with select players and their willingness to take risks within the social space. And their efforts aren’t going unnoticed (read espnW article). The LPGA used last weeks Founders Cup Tournament as the perfect opportunity to go big and give fans exclusive access into the tournament and exposing the players through the following social event activations:



1.) Google+ Hangout with Jessica Korda:  The LPGA hosted their first-ever Google+ Hangout with superstar golfer, Jessica Korda live from the Founders Cup. The Hangout was hosted by the LPGA’s Chief Communication Officer, Kraig Kann, alongside Stanford Golfer (and our Royal Intern), Danielle Frasier and golf blogger Neil Schuster. Fans had exclusive access to Jessica for 45-minutes to ask questions through Twitter and the Google Hangout Q&A feature directly on the Hangout. Watch the full Hangout, here. Big hit.

LPGA Instagram Takeover

2.) Instagram Takeover:  Instagram takeovers are a great way to give a look into the average day of someones life through photos and videos. LPGA golfer, Danielle Kang took the “keys to the castle” of the LPGA Instagram account and gave fans a sneak peak into her life, which even included a round of golf with Bruce Jenner and her recovery session off the course.

Side note: Keep an eye on our Digital Royalty Instagram account, as we plan to do #dRRoyalTakeovers on a regular basis to give you a look into what we’re up to.

LPGA golfie

3.) #LPGAGolfie:  Taking the selfie to the next level, the LPGA is using GoPro’s to capture a unique perspective from each of the tournaments by placing a GoPro in the bottom of a golf hole. These #LPGAGolfies are captured by using the timer setting on the GoPro combined with the wifi feature on the camera that connects to the iPhone app. Pretty rad, right? We think so.

To help further inspire the game of golf, GoPros are also being used to give fans an up-close vantage point to players swings and putts on the course. Here’s a look at golfer Karrie Webb teeing off.

4.) #LPGAMeetUp:  The LPGA hosted their second player meet-up with Azahara Munoz at the Founders Cup. Fans were able to find out the location and the time of the #LPGAMeetUp by following the LPGA social media accounts. The first fans to arrive had a chance to win SkyBox tickets to the tournament, as well as meet Azahara. When fans are able to meet their favorite players all because of social media, it’s a beautiful thing and they instantly rise the fan ladder.

LPGA Meetup

Interested in learning more about event activation strategies? Give our Digital Royalty University class, “The Art of Event Activations” a spin. It will walk you through how to develop your own storytelling strategy and execute social media stunts.

Why it’s Important for Amateur Athletes to Use Social Media

Post by Stanford University Senior and Royal Intern, Danielle Frasier

If you are as sports crazed as I am, you probably already follow your favorite athletes on Twitter, Instagram, and Facebook. Not only because they are good at what they do, but by following them on these social media platforms you can gain insight into their lives away from their sport. We not only benefit from this exposure as fans, but the athletes profit in more ways than one. Through social media, athletes have the opportunity to humanize their brand, engage with their fans, and influence the popularity of their sport.

As a professional athlete, one accepts the responsibility of being a role model to fans. “With great power comes great responsibility,” a wise man once said…or was that Spiderman’s uncle? This power that Uncle Ben was referring to, comes from being good at something and using that influence to inspire others. It is important for athletes to tell a good story through engaging tweets and visually captivating photos to allow their fans to get to know them on a professional and personal level.

Having a strong social presence doesn’t happen overnight. Especially in this generation, personal branding is becoming even more important starting at the collegiate level. Collegiate athletes have the chance to build relationships with their fans while they are affiliated with their university. They’re betting (wisely, I think) that these fans will carry over to their professional careers. Having a loyal and supportive fan base can be a super powerful tool, especially once one is able to make money off of their personal brand. Companies are much more attracted to athletes that have higher marketability and can be used to promote a specific product. Although college athletes have to comply with NCAA regulations, they still have the power to become huge influencers of their sport. The following are just a few of my favorite collegiate athletes who recognized that creating good branding on social media would not only help them in college, but as they are now transitioning to the professional level.

Three Socially-Savvy Amateur Athletes to Watch:

shayne skov

@ShayneSkov – The former Stanford University linebacker knew that building up his personal brand in college would one day pay off. He has over 10,000 followers on Twitter and has proven he knows how to handle this social media platform. Shayne Skov spent four years in Guadalajara, Mexico and greatly identifies with his Mexican heritage. Shayne caters to both his American and Hispanic fans by tweeting daily in English and Spanish about football, as well as random things that happen in his life. He interacts with fans and other athletes by providing his opinions and participating in light banter. He continues to support his alma mater to maintain his affiliation with the place where it all began. He will use this network as he embarks on his professional journey and prepares to enter the NFL.

aaron murray

@AaronMurray11 – Aaron Murray has an impressive number of followers on Twitter, with over 127,000 supporting him as he heads into the draft. He had quite the college career at University of Georgia becoming one of the most sought after QBs. On Twitter, he posts pictures of his family, girlfriend, and life on and off the field. He ensures engagement by tweeting regularly and promptly responding to comments from fans. He is quite charming and has definitely attracted a large female fan base. He shouldn’t have a problem as he takes the next steps in his career.


@NicoleGibbs – Nicole Gibbs, also known as Gibbsy, has recently graced the women’s professional tennis circuit with her presence. She was a two time NCAA singles champion and decided to graduate from Stanford University after only 3 years. She has racked up sponsors such as New Balance from her firery passion on the court and her spunky personality off. She is no rookie when it comes to social media as she frequently tweets and posts insightful pictures. Her experience will be one to follow as she makes the transition to playing professional tennis.

SPECIAL OFFER: Are you an amateur athlete looking to “go pro” with your social media presence? May we recommend this Digital Royalty University course on Personal Branding? Use Promotional Code “GOING PRO” when you check out to get 50% off this class until April 10, 2014.