Post by Nate Ludens
Did you know that one 45-minute blood donation appointment can save 3 lives? I didn’t. Last weekend, I was fortunate enough to support the American Red Cross and their social team in my home city of Las Vegas during the Kobalt 400 NASCAR race. The Red Cross sponsors the #16 Greg Biffle Ford, in partnership with 3M.
The American Red Cross is in a unique position: people think of them mostly while there’s a crisis happening: hurricanes, tornadoes, floods, fires, and such. It’s the opposite of a fair-weather fan in most sports. They call it blue skies & grey skies, I learned. During blue skies, the Red Cross is challenged with collecting blood and activating donors for those unfortunate times that are well, less blue.
Like most savvy organizations, the Red Cross has turned to social communications to reach people and specifically, to keep blood donations top-of-mind. On Sunday, the #16 NASCAR didn’t compete for the win, but they sure stirred up some very inspirational conversation around giving blood. The hashtag #ImProud2Give was posted on the back of the car, and the team turned to Twitter and Facebook to ask donors why they give blood. The responses were too good not to share. The social team quickly wrote down replies on 3M post-it notes and covered a side of their RV/headquarters during the races. Some of the messages were incredibly moving. The photo below was taken only a few minutes into the race.
The team is getting creative leading into the next race. On the hood of the #16 car coming up in a race in April, someone’s social reply will be chosen and the winner’s name will be written on the sticker on the hood of the car during the race. Your name on the hood of a NASCAR. Pretty cool!
Of all the incredible projects we have been a part of here at Digital Royalty, our favorites are the ones that use social communications to make a real impact on people’s lives. This one’s at the top of my personal list, and I hope you’ll follow their journey online and on the race track. You can follow the @RedCross on Twitter and Facebook. You can even donate funds right from their Facebook page.