Magic Fashion Week in Las Vegas took place this September–but not without an injection of zany. This year, Digital Royalty partnered with high-design, edgy and budding yoga-inspired apparel line, Naked Lotus, to conduct several ambush fashion shows along the strip. The ambushes were complete with signs branded with Nakes Lotus social touch points, yogis and models. After the week-long series of unconventional fashion shows at Las Vegas landmarks, the edgy practice wear and lounge wear brand concluded the week with a fashion show in a penthouse suite at The Palms-invitations for which were sent out exclusively though Facebook and Twitter.