Tony Hsieh, author of Delivering Happiness: A Path to Profits, Passion, and Purpose and CEO of Zappos, along with the Delivering Happiness team members, are setting on a mission to, “Inspire and Be Inspired” throughout the country on a three-month, 20+ city Bus Tour on a 47′ baby-blue tour bus.
The mission? Make memories, change lives, inspire and deliver happiness. How? Through events planned with likeminded organizations, companies and people across the country. Delivering Happiness has also selected partnerships with companies that share similar philosophies about company culture and happiness and include, Red Bull, Popchips, Grey Goose, LIVESTRONG, Charity Water, among others.
But, how do you connect with those who aren’t fortunate enough to physically collide with the Delivering Happiness Bus Tour? The Delivering Happiness bus tour is taking an unconventional approach from typical road trips or national book tours, by not only engaging with the physical world through tour stops at companies such as Groupon, LIVESTRONG, Twitter and others, but through also providing content and engagement with the virtual audience, by leveraging the following online touch-points:
Delivering Happiness Bus Website: Fans of the book and the tour have the ability to track the location of the bus, and stay connected with everything happening on the tour through the interactive Tweet Map featuring tweets from the Bus Crew, Daily Travel Journal posts and the Trip Map.
Facebook: Fans can find out about upcoming events, latest happenings from the road, photos, videos and connect with others to share stories and seek advice: www.facebook.com/deliveringhappiness
Ustream: Throughout the tour the team will be livestreaming from various locations across the country. Viewers can tune-in, engage and see firsthand inside the bus tour by visiting the Delivering Happiness Ustream channel.
YouTube: Tour footage that’s not broadcasted live will be edited and posted on the YouTube page each week.
Meetup Everywhere: Wondering where the next official Delivering Happiness Tour event is taking place? Meetup Everywhere is a platform that was launched earlier this year by Meetup.com and designed to connect likeminded people in their local communities. In addition to the “official” Delivering Happiness Meetup groups, there are more than 280 Delivering Happiness Meetup groups throughout the country.
Dailybooth: Through the platform, Dailybooth, the virtual audience can get a peek inside the bus and get to know members of the team, through daily photo posts.
Ning Community: Recently, Delivering Happiness launched a new online community for people to Join the Movement and the ability to connect, share and inspire others through online forums. In addition, people can enter a contest to win a seat on the Delivering Happiness Bus. Delivering Happiness hopes to leverage the relationships of the new Very Happy Person (VHP) program to ignite the Ning community.
Gowalla: Delivering Happiness is one of two companies to test the new realtime Moving Spot feature on Gowalla. Through the use of a API transistor that is located on the bus, it gives the ability for a Gowalla user to follow along with the tour and check-in on the bus, no matter it’s location and aggregate photos and comments on single Delivering Happiness branded Gowalla check-in page. Delivering Happiness is also partnering with Red Bull and LIVESTRONG and will be dropping virtual Red Bull cans and LIVESTRONG bands throughout the tour for users to pick up.
Foursquare: Delivering Happiness has an official Delivering Happiness Bus Tour Foursquare check-in. Users can check-in to find out tips and information about the tour by checking-in at the Delivering Happiness Bus Tour account.