By Alana Golob
It’s official. Social media isn’t a fad, one billion have spoken. Social media has seen a surge with its now 800 million people on Facebook and 250 million users on Twitter. For brands, this has meant immediate adoption of Social Media 2.0 and the need for more than just a mere presence in the space. In order to be successful, brands now have to find ways to stand out among the sea of sameness and develop ways for monetization.
This dilemma has left marketers with the need to find new hires capable of managing all that’s encompassed in the social media world. The boom has created opportunity and is challenging brands to find the right individual for the job. Brands must be able to hire individuals who can both confidently speak on behalf of the brand and live the brand, within the social space.
Throughout the past two years, we’ve received countless resumes from individuals looking to work at Digital Royalty and have built relationships with companies of all sizes, including top Fortune 500 companies who are seeking candidates. This is where our newest division, Digital Royalty Human Resources (dRHR) comes into play.
dRHR matches brands with invaluable individuals who desire a position in social media. Through a custom social recruitment process, it allows us to identify strengths and weaknesses, and in the end, offer reliable candidates with a dRHR stamp of approval. Brands have hired us to recruit and train perfect-fit individuals for major brands. We’re now taking it to the next level in launching an official division dedicated to this service. The goal is not only to recruit and fill the position within a month, but to transition the new-hire into their job with the social media knowledge and tools necessary so they can hit the ground running. This is achieved through a unique Digital Royalty University training program fit for the individual and company. Our philosophy is that social media impacts all aspects of business, any every position throughout the company should be educated. We’re the social media matchmakers, between brands and qualified candidates.
Want to know more about dRHR or dRU? Shoot us an email at email@example.com: