By: Britnee Johnson
Today, my enthusiasm for Twitter has taken on a whole new level of excitement. If you were reading your social feeds this morning, odds are you saw the folks at Twitter chatting about their latest version of the platform via the #LetsFly hashtag. To those of you who are still trying to navigate the new design or are gearing up to explore option-features, I invite you to read below and find out exactly why the new version will have you seizing a pre-holiday thrill.
Prior to the new version, those of us logging into Twitter.com would see a simple feed of all our followers’ activity in addition to a separate feed of your own. Now, users will be exposed to an entirely new interface including tabs such as Home, Connect and #Discover, which provide an enhanced experience.
For the accounts who have enhanced profiles, new features will include:
- Enhanced profile with option to include an additional image below your profile avatar
- Ability to highlight the most engaging content to existing followers by ‘pinning’ a tweet to the top of your profile page
- Access Twitter Analytics for brand accounts that have enhanced accounts
Key takeaways for the everyday user will be that they receive the latest version of the platform equipped with the newest tab features and search options (equipped to lure in all social addicts) in addition to finding out the amount of retweets and favorite per tweet. The enhanced profiles will allow users and brands to better market to their audience through the second image (think spot for hashtag or ideal real estate for branded message) and added analytics. If you’re like me, you’ll find yourself even more excited about connecting with tweets, as there are added features like drop down selections for viewing multimedia in addition to a new user-friendly layout. As for marketers, it’ll be a big win if they know how to play their social media cards just right and creatively optimize the space.
Just from the looks of things, my social wheels are spinning. I’ll assume if your reading this, yours are, too. For more information, check out the Twitter tutorial, here.