Twitter Spreads Its Wings

By: Britnee Johnson

Today, my enthusiasm for Twitter has taken on a whole new level of excitement. If you were reading your social feeds this morning, odds are you saw the folks at Twitter chatting about their latest version of the platform via the #LetsFly hashtag. To those of you who are still trying to navigate the new design or are gearing up to explore option-features, I invite you to read below and find out exactly why the new version will have you seizing a pre-holiday thrill.

Prior to the new version, those of us logging into Twitter.com would see a simple feed of all our followers’ activity in addition to a separate feed of your own. Now, users will be exposed to an entirely new interface including tabs such as Home, Connect and #Discover, which provide an enhanced experience.

For the accounts who have enhanced profiles, new features will include:

    • Enhanced profile with option to include an additional image below your profile avatar
    • Ability to highlight the most engaging content to existing followers by ‘pinning’ a tweet to the top of your profile page
    • Access Twitter Analytics for brand accounts that have enhanced accounts

Key takeaways for the everyday user will be that they receive the latest version of the platform equipped with the newest tab features and search options (equipped to lure in all social addicts) in addition to finding out the amount of retweets and favorite per tweet. The enhanced profiles will allow users and brands to better market to their audience through the second image (think spot for hashtag or ideal real estate for branded message) and added analytics. If you’re like me, you’ll find yourself even more excited about connecting with tweets, as there are added features like drop down selections for viewing multimedia in addition to a new user-friendly layout. As for marketers, it’ll be a big win if they know how to play their social media cards just right and creatively optimize the space.

Just from the looks of things, my social wheels are spinning. I’ll assume if your reading this, yours are, too. For more information, check out the Twitter tutorial, here.

Facebook Insights: Shows the Good and the Bad

By: Britnee Johnson

Everyone knows that in the world of social, good news travels fast and bad news travels faster.

Fortunately, Facebook has just launched a new Insights feature that will allow admins to analyze which of their fans have provided negative feedback (aka the bad news) and provided ways to monitor it more closely (damage control). The tool, which has come out 7-years after Facebook started, adds to what we can learn from real-life conversation. Those of you who consider yourselves social scientists are probably wondering, like me, why a tool like this didn’t come out sooner. Was it too early before? Perhaps just a timing-is-everything-approach to the recent Insights launched earlier this year? We may never know. In any case, let’s thank our social programming stars and run with the new data.

The feature, not to be confused with sentiment insight, provides admins the ability to view the number of unique users that gave negative feedback on a Page post in addition to dialing in on the people who hid a post or reported it as spam. Now admins can view the ‘bad’ comments in addition to unsubscribe and hide analytics.

So how will admins do this damage control? With the new feature, admins will be able to identify which content resonates best with fans. This means, when content receives overtly negative responses from fans, admins can assess and alter the content strategy and thus eliminate any future negative snags.

Translation? People like you and me can now be more successful when managing client accounts. Prior to the update, we could manually go through the conversation threads but now we can better assess the responses after a post is made. Ultimately, dialogue will continue to grow as admins discover what posts identify well with fans and which don’t.


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