Blog by @tjhucka
I often find myself wanting to use video to capture special moments but hesitate to do so because I know I’ll usually never do anything with them. They’re always too long, it’s time consuming to edit them down or upload quickly on the fly. Threadlife changes all of that.
Threadlife is a new mobile video sharing app from Zappos co-founder Nick Swinmurn and BLITZ agency co-founder Ken Martin. What makes Threadlife different from other apps is that videos are limited to 3 second clips, called stitches, which are then threaded together. When multiple stitches are threaded together it creates a storytelling experience. You can create different threads for different parts of your life (work, home, vacation, etc.) and you can even collaborate on threads with friends and family members. Stitch together clips of your night out on the town and share the thread with your friends.
Personally I like the convenience of quick video clips that require no editing. I like being able to keep separate threads for different things. I have a thread for downtown Las Vegas to capture the crazy things I see on a daily basis and an office thread to capture fun shenanigans around the Digital Royalty office.
We’ve seen how much people use other social platforms like Twitter and Facebook during big events. Instagram played a huge role in telling the Hurricane Sandy story. A service like Threadlife with its easy to use interface and quick uploads could change the way people tell their stories.
By mid January, Threadlife plans to roll out a big update to the app improving video quality and the apps performance as well as rolling out web profile pages.
Try it out and let us know what you think.