Blog by @erinneray
‘Tis the season where we are bombarded by brands and retailers wanting to make sure their product or service is on our shopping list… and we’re all game.
Social Media has certainly been a game changer in shaping the way we compile and share our Christmas lists. From snapping pics and sharing on Facebook and Instagram to pinning your must-haves on a Holiday Wish List board on Pinterest – it’s gone beyond penned letters, that’s for sure.
Brands are making a big splash this season. They’re making sure we are aware of exactly what they’re offering this holiday. Here are some of our favorite holiday campaigns using social integration.
Stella Artois Holiday Carole Facebook App
Fun fact: Stella Artois has a seasonal heritage as it was first brewed as a holiday gift for the people of Leuven, Belgium. The brand has created a Facebook app that reflects their heritage and style. This season, send your friends what they really need – an ice-cold beer! Check out the Facebook app Stella Artois has created here and share a holiday greeting with your friends.
Through the app, fans enter a friend’s name, address and a holiday message. Holiday Carole delivers the message virtually at the recipient’s front door singing a holiday carol and presents a limited edition holiday Stella Artois bottle. The app integrates images of Carole on her journey with images of the recipient’s own city via Google Street View and Maps technology.
Topshop Winter Wonderland
Topshop’s holiday campaign features a YouTube video of actress Kate Bosworth singing a cover of “Winter Wonderland.” Everything featured in the YouTube video that Bosworth is wearing will be available for purchase at Topshop, including her makeup. The video is integrated at multiple touchpoints in Topshops communication channels – featured on their website, social media channels, cinema, digital billboards and in-store. The song is also available for purchase on Spotify, iTunes and Shazam. They had fun leading up to the premier of the video on YouTube by releasing photos and hints of the actress from different angles asking fans to submit guesses using the #whosthatgirl hashtag on Twitter for a chance at a TopShop holiday shopping spree. Check out the video here as well as additional footage of the making of the video and shop for Kate’s look.
30 Days of Pinspiration
What better way to get inspiration for the holidays than having it all organized in one handy spot? Pinterest is giving back to their community through a series of unique holiday boards from pinners, nonprofits, brands and celebrities. This “30 Days of Pinspiration” holiday-themed board collection features the likes of Katie Couric, NBA, Paula Deen, Starbucks and more sharing what Inspiration means to them. Watch as the calendar is unveiled daily throughout the 30 days here.
DoubleTree by Hilton is another brand using social to connect with their fans and followers during the holidays. They’re using Instagram to have their fans share their favorite holiday pictures using the hashtag #DoubleTreeHoliday for a chance to win their signature chocolate chip cookies. They’ve put a fun spin on the reason for the season by choosing weekly winners and giving them one cookie tin to keep and one to give to someone else. Sharing is social after all. Check out the sweeps here.
How are your favorite brands integrating social for their holiday campaigns?