Digital Royalty was founded in April of 2009 by CEO, Amy Jo Martin.
At Digital Royalty (dR) we develop digital integration and social media strategies for corporate and entertainment brands, professional athletes, sports teams and leagues. Our firm has global reach and pioneers measurable concepts for big personalities. Through our newest division, Digital Royalty University (dRU), we provide customized education programs including strategic and tactical social media training.
Big personalities, organizations and events in our experience base include DoubleTree by Hilton, Superbowl XLII, the 2009 NBA All-Star Game, Arizona Cardinals, Arizona Diamondbacks and Phoenix Suns. And although several of our clients are professional athletes, Digital Royalty’s expertise expands beyond a traditional sports vertical. Our focus remains helping national and international clients grow their brands by bridging the virtual and physical worlds.
We are disciplined within both traditional and digital mediums including strategic development, research and planning, account management, public relations, journalism, creative and digital development, production (digital, broadcast & print) and media planning.
However, we’re not afraid to experiment; As long as we listen first. We’re pioneers of zany ideas, like Shaquille O’Neal’s “Random Acts of Shaqness“, Hide and Tweets, Social Fan Phones and groundbreaking social media partnerships. These innovative social stunts and strategies are the products of our firm.
NBA legend Shaquille O’Neal, DoubleTree by Hilton, Chicago White Sox, Ultimate Fighting Championship (UFC) and Dwayne “The Rock” Johnson are just a few of our clients. In addition to speaking engagements and weekly contributions to a variety of media outlets, our work has been featured in top-tier global media including The New York Times, Newsweek, Fast Company, Forbes, Mashable and PR Week, as well as several other national, local and online publications. Combined, the Digital Royalty staff has more than one million friends (followers) on Twitter.