A Google Game-Changer

Post by @AlanaGolob


Over the past couple of years technology has continued to shape how students process information and learn about new subject matters. It’s even impacted our business model with the evolution of our online education platform, Digital Royalty University, which has allowed us to scale our content to brands and individuals around the world.

Today marks the 21st anniversary of “Take Our Daughters and Sons to Work Day” – but today, it was much different than the previous 20 years. For the first-time ever, Google partnered with Forbes and a variety of companies to take the experience online. Using Google Hangouts, Google delivered 18-virtual field trips for students around the country to “visit” inspiring workplaces. Field trips included a session from the NASDAQ floor to an inside look at the career of a filmmaker. Our partners from the Chicago White Sox (Nicole Saunches) and LPGA (Tina Barnes-Budd) were amongst the participants in a session on a career in sports marketing.

These virtual field trips bridged the barriers for students who may never have the opportunity to visit the inside of a Bulls locker room or travel to the LPGA Corporate Headquarters in Daytona. Students were able to ask these experts questions and gain valuable insight and inspiration for their future careers. Classrooms outside of the main participants could also tune-in and ask questions through the Q&A feature within the Hangout. It was really special to see the students get excited about participating. Not to mention, the professionals loved it just as much as the students. Equal value exchange.


Imagine if this technology existed when we were in school? Would you have been inspired to explore another profession? Today made me even more excited to see where technology takes us and shapes the future of education. Thank you, Google for inspiring us all.



Help My Mom!


We love our moms and we know you do too. BUT, don’t you sometimes wish you could put your mom’s social media usage on timeout? Us too. We’ve seen everything from accidental Facebook shares, to tweets that should be @replies. Hashtags? Don’t even bother! So, in honor of Mother’s Day and to show how much we care about all the wonderful mothers in our lives, Digital Royalty University is offering a helping hand through our “Help My Mom!” campaign.

We’re awarding three lucky moms a personal online session with a Digital Royalty University instructor to help them get their social media presence dialed in. Additionally, we will be selecting 30 additional moms to participate in an upcoming Digital Royalty University live social communications webinar and thanks to our friends at FlowerShop.com, those 30 mom’s will also receive a $30 gift voucher to FlowerShop.com.

So, how can you nominate your mom? Use our hashtag, #RoyalHelp on Twitter, Facebook, or Instagram and include an example, a quick sentence, or if you’re really brave, a screenshot of a funny social media blunder your mom has made or you can nominate through the following form:

Whether it’s to help with understanding the difference between a public tweet or an @Reply, how to use Google Hangouts or FaceTime, or just some best practices on what to post and what not to post on Facebook (emphasis on what NOT to post), your mom will go through the same social communication training exercises that we’ve put Digital Royalty University graduates through for the past five years. Included with the one-on-one session is a Team Renegades toolkit: a Digital Royalty t-shirt, an autographed copy of The New York Times Bestseller Renegades Write The Rulescomplimentary access to the suite of our online social communication classes and a $100 gift voucher for a flower arrangement from FlowerShop.com. 

Incase you’re looking for some examples of social media blunders, here’s a few for you:

Help My Mom Learn Social Media

The winners will be selected and announced on Thursday, May 8. Lastly, we’re hooking you all up with a 50%-off promotion code for our Digital Royalty University classes and a $15 gift voucher to FlowerShop.com so that you can give the gift of education (and pretty flowers) to your mom this Mother’s Day. Use the code “HelpMyMom” at checkout on Digital Royalty University and FlowerShop.com to redeem. Offer expires on May 11.

Together we can turn your mom from a social newbie into a social rockstar.


#HudsonRules and So Does Social Media

Post by @AlanaGolob

Last week I witnessed first hand the true force of social media when people come together for a single cause. I was in Vegas at the dR corporate headquarters and received a call from my husband in Scottsdale telling me that Hudson got out of the house and his collar wasn’t on. Being miles away, I felt extremely helpless and feared the worst as my husband and my friend searched the entire neighborhood for hours looking for Hudson.

Fortunate for me I work with an incredible team of people who dropped everything they were doing to help me track down Hudson using the best tool at our disposal, the internet. Thanks to Amy Jo’s suggestion, I started posting photos of Hudson on my personal accounts as well as the Digital Royalty accounts – encouraging people to help spread the word. Amy Jo took to Twitter using the hashtag #FindHudson, while tweeting every Arizona shelter, news station, anchor, oh – and even encouraging Arizona Cardinals pro football star, Larry Fitzgerald, to help us spread the word. This is a perfect example of how influence can be scaled for good.

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I was completely humbled by the overwhelming support of past co-workers, old high school friends and hundreds of complete strangers on each social channel. People genuinely wanted to help find Hudson and I couldn’t be more grateful of their support.

Below is a graph to illustrate the social impact. On the day Hudson went missing there was a significant spike in online conversation. More than 70% of the total conversation surrounded keywords associated with Hudson and the highest amount of mentions originated from Arizona and Nevada.

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While my co-worker/friend, Erinn Ray, searched the internet to find the most useful resources to find lost pets, she came across the site, Lost Dogs Arizona and joined. Within minutes they posted a Facebook post on their page with a photo of Hudson. Then a complete stranger (thank you, Susan!) stumbled across the post of Hudson, searched Craigslist and found a lost/found ad with an exact description of Hudson. As I boarded my flight home to Phoenix, I received a call from Susan telling me about the listing and giving me a phone number to contact the people who had Hudson the whole day. (Helpful tip for pet owners, always look on Craigslist first to see if anyone found your pet. Who would have thought?! Not me.) 

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Thankfully this story had a very happy ending thanks to the internet and the kindness of each person who played a helpful role. All of us at Digital Royalty had a bit of an “ah-ha” moment from this experience and were further reassured of why we’re in the business that we are in. Social communication is a scalable, unstoppable force without limits when we work together to combine our influence for a good cause. If we can find a lost dog using social media, just think if we used that influence to help find missing children? Food for thought.

My key takeaway from this experience is first and foremost that there are still tons of really, really great people in the world. Secondly, the internet can be a beautiful thing when it’s used to help people. And lastly, it sometimes pays to be that obnoxious dog owner that constantly posts photos of their dog on the internet…#HudsonRules. Hey, even dogs need personal branding (wink-wink).

A big THANK YOU to everyone was involved and supported. Watch the news segment on 12 News by anchor, Bryan West. If you’re a pet owner, there’s some helpful tips about how to use social media to find a lost pet.


Humanization Leads to a Hole in One

Post by @AlanaGolob

When brands lead their social media strategy with humanization, it often leads to successful results. The LPGA has made a commitment to humanize the players of the Tour through on-going Digital Royalty University education, regular communication meetings with select players and their willingness to take risks within the social space. And their efforts aren’t going unnoticed (read espnW article). The LPGA used last weeks Founders Cup Tournament as the perfect opportunity to go big and give fans exclusive access into the tournament and exposing the players through the following social event activations:



1.) Google+ Hangout with Jessica Korda:  The LPGA hosted their first-ever Google+ Hangout with superstar golfer, Jessica Korda live from the Founders Cup. The Hangout was hosted by the LPGA’s Chief Communication Officer, Kraig Kann, alongside Stanford Golfer (and our Royal Intern), Danielle Frasier and golf blogger Neil Schuster. Fans had exclusive access to Jessica for 45-minutes to ask questions through Twitter and the Google Hangout Q&A feature directly on the Hangout. Watch the full Hangout, here. Big hit.

LPGA Instagram Takeover

2.) Instagram Takeover:  Instagram takeovers are a great way to give a look into the average day of someones life through photos and videos. LPGA golfer, Danielle Kang took the “keys to the castle” of the LPGA Instagram account and gave fans a sneak peak into her life, which even included a round of golf with Bruce Jenner and her recovery session off the course.

Side note: Keep an eye on our Digital Royalty Instagram account, as we plan to do #dRRoyalTakeovers on a regular basis to give you a look into what we’re up to.

LPGA golfie

3.) #LPGAGolfie:  Taking the selfie to the next level, the LPGA is using GoPro’s to capture a unique perspective from each of the tournaments by placing a GoPro in the bottom of a golf hole. These #LPGAGolfies are captured by using the timer setting on the GoPro combined with the wifi feature on the camera that connects to the iPhone app. Pretty rad, right? We think so.

To help further inspire the game of golf, GoPros are also being used to give fans an up-close vantage point to players swings and putts on the course. Here’s a look at golfer Karrie Webb teeing off.

4.) #LPGAMeetUp:  The LPGA hosted their second player meet-up with Azahara Munoz at the Founders Cup. Fans were able to find out the location and the time of the #LPGAMeetUp by following the LPGA social media accounts. The first fans to arrive had a chance to win SkyBox tickets to the tournament, as well as meet Azahara. When fans are able to meet their favorite players all because of social media, it’s a beautiful thing and they instantly rise the fan ladder.

LPGA Meetup

Interested in learning more about event activation strategies? Give our Digital Royalty University class, “The Art of Event Activations” a spin. It will walk you through how to develop your own storytelling strategy and execute social media stunts.

The Voice of the People

Post by @AlanaGolob

The strength of social media is that it gives everyone and anyone the platform to have a voice and make it heard. It’s scalable, it’s impressionable and it’s impactful. Social media doesn’t discriminate, you don’t have to be a celebrity or a congressman to be heard. We all have the ability to own our voice if we chose to do so.

For those of you not aware of the recent controversy in Arizona, the SB 1062 Bill was proposed that would have allowed individuals/business owners to refuse to serve customers based on religious grounds, i.e. the right to discriminate based on sexual preference or marriage views.

What did the people do when they heard about the new bill? They turned to the internet to express their opinions on the bill. Floods of tweets and Facebook posts poured in and people updated their avatars with statements expressing support for equality. I think we can all agree that Arizona took a slight PR hit this week.

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#SB1062, “Jan Brewer” and “Arizona” were all trending on Twitter and Facebook for most of the afternoon. There are more than 63,000 posts including the hashtag #SB1062. 

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Amongst those posts included official statements from the MLB and the NFL even went as far as to threaten to pull the Super Bowl out of Arizona next year.

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Influencer and regular activist, Sophia Bush rallied her more than 1.5 million combined followers on Twitter, Instagram and Facebook to help spread the message of equality.
Screen Shot 2014-02-26 at 6.19.51 PMCorporate America also stood up to Arizona lawmakers and joined the fight against the bill via statements including Apple, Delta, Petsmart and others – which also sparked conversation on Twitter and was covered on several major media outlets.

Gov. Jan Brewer also turned to Twitter to share the outcome of the bill minutes after she publicly announced the veto through a televised press conference.

Screen Shot 2014-02-26 at 6.34.25 PMWhen the veto was announced, what did the people do again? They turned to social media and this time around their posts had a slightly different sentiment.

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We’ve seen this time and time again with social communication channels. When controversy arises, people turn to the internet to express their opinions, whether to spark a revolution in Egypt or lobby to bring back their favorite latte.

What does this new way of communicating suggest? That perhaps the government should evolve it’s procedures and practices. Yes, I realize it’s not a new concept to suggest that the government is operating with an outdated model – but what if the government turned to the internet (the people) to crowdsource bills and collect votes vs. the senate? It seems to be an effective practice for the people and brands around the world that are turning to the social space to improve their value offering and build lasting relationships.

Power to the people!



Simple ways to maximize your LinkedIn presence


If the world of social media were an elementary school, LinkedIn would be one of the most misunderstood kids on the social media jungle gym.

LinkedIn is the world’s largest professional network but yet many people don’t scratch the surface on it’s potential. As one of the most powerful search engines for online personal branding, LinkedIn provides a great way to bring your professional network to life.

Megan Porteous shares a few easy ways to maximize your LinkedIn presence below.

1) Connect promptly while your new contact still remember you

Don’t wait for more than 24 hours before connecting with someone on LinkedIn you’ve had contact with (this goes for both in-person or email correspondence). That way, your name and/or face are still fresh in their memory and they are more likely to click “accept”. In addition, make sure your LinkedIn profile picture shows your face clearly (no glasses or hats) so you’re easily recognizable.

2) Set a connection goal

LinkedIn counts a user’s connections exactly up until the 500 mark. After 500, the number of connections a user has is displayed by 500+. That could mean 501 contacts, or it could mean 1,500 contacts. Set a realistic contact goal for yourself, eventually aiming to reach the 500+ mark. Dedicate some time to growing your LinkedIn community. Go through your Facebook friends and add them to LinkedIn. Add former colleagues, classmates, professors, and industry partners. Add anyone who you stop and hello to while walking down the street. 

3) Connect with care

Your LinkedIn network is only as valuable as the strength of your connections.  For some professionals—like recruiters or salespeople—it is advantageous to connect generously. But for most people, it’s best to be a little choosey on your LinkedIn connections. If you have a bunch of LinkedIn connections with people you have never met before, there is no value in those connections down the road.

For example, say you want to connect with someone at MTV. You see that there is one person at MTV who you have a 2nd connection with. The 2nd connection could be an old co-worker who you had a great relationship with. You simply message your former co-worker asking for an introduction and viola, connection made! If you had a network filled with connections that you didn’t actually know, you wouldn’t be able to maximize your connections.

If you want to connect with someone and think it might be a stretch, be sure to personalize the message you send with the invite to explain why you want to connect—and why this person should want to connect with you (think equal value exchange).

4) Update your LinkedIn status regularly 

Each time your brand releases a new blog post, you should update your LinkedIn status with a link to the new post, regardless if you wrote it or one of your teammates wrote it. This helps drive traffic to your brand’s website and it also allows your name to show up on your connection’s LinkedIn timeline on a regular basis, keeping you top of mind and further legitimizing your professional presence.

5) Build relationship between people

Jamie Ginsberg, a friend of Digital Royalty and a LinkedIn wizard, can’t stress this point enough. Building relationships between people is a lost art form. See someone looking for an opportunity? Connect them with someone who may be hiring. This LinkedIn good karma will come back around when you are trying to connect with someone. This is the initiative that separates the rookies from the all-stars.

6) Prep for meetings and find common ground

Before a meeting or a conference call, do a quick LinkedIn search of the people who will be meeting with. This will allow you to find some common ground and/or learn about their background and roles within the company. Maybe you will discover that you went to the same school, maybe you see that the person likes hiking because they are a member of “Executives who hike” group. Who knows what you’ll find but personal connections can make those awkward conference calls a lot less painful!

 7) Maximize travel

Whenever traveling, both professionally and personally, update your LinkedIn status with a short bit on where you are going, WHY you making the trip and asking if people in the area would like to meet up for a coffee. You can also search your connections by city. For example, if you were traveling to Denver, you could search to see which connections lived in or near Denver. You could then message or email the ones who you’d like to meet up with because it’s important to not only reach out to someone when you need something. We all know that every good connection needs a little bit of work to keep it a good connection!

8) Engage with LinkedIn timeline

Each time you log in to LinkedIn, go through your timeline and at the very least, LIKE a connection’s post. If possible, make a comment on a connection’s post. The way the LinkedIn algorithm is set up, each time you comment or LIKE a post, you show up in your connection’s time line (keeping you top of mind!). Jamie calls this the 2-minute drill: two minutes of daily maintenance is better than logging in 1x per week.

Instagrammers: The New Generation of Bloggers

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Post by @AlanaGolob

Remember MTV’s reality show The Hills? Yep, I admittedly have seen every single episode. For those of you who aren’t approaching your “30-something” birthday in a few days, it was a hit show where the main character Lauren Conrad “LC” had an internship with Teen Vogue. Smart move by Teen Vogue back in 2007 to amplify their reach/awareness and attract the teen audience that watched the show (or twenty-somethings like myself). Well, Teen Vogue strikes again with an innovating partnership to target teen fans and provide added value for the publication’s advertisers.

Just recently, Teen Vogue announced their new Instalist campaign that has selected 10 “bloggers” and influential younger personalities who are given a $1,500 prize package which includes a shopping spree featuring their top advertisers, DKNY, 7 For All Mankind among others. They will be asked to host events and participate in a live Instagram fashion show on Feb. 19. The sponsorship also includes digital and print components.

There’s also an open application to become the next member of the Instalist on the Teen Vogue website. According to their official rules, the Instagrammer will be selected based on the following criteria: “Instagram feed social influence and engagement (20%), creativity of photos (30%), sense of style (20%), appropriateness for Teen Vogue’s fashion look and aesthetic (20%) and quality of the photo (10%).”

The key components that make this campaign brilliant are the following:

  • Expanded reach: The combined and total reach of all the personalities extended exceeds 1.6 million Instagram followers, which is nearly double the current reach of the Teen Vogue account. By leveraging the influence of these Instagrammers Teen Vogue has nearly doubled their reach and have expanded into other audiences.
  • Added value to advertisers: Each Instagrammer will be given a shopping spree which will include the clothing items of their advertisers. This is a win-win for Teen Vogue and for the brands advertising. They are able to organically integrate their product and reach a new audience (times 10), beyond a traditional ad buy.
  • Unique experience for teens: These teens are given the opportunity to make a statement for themselves both online and print through Teen Vogues promotion. See how personal online brands are important, even for teens? That’s why we created a dRU Parent/Teen class. It looks as if one of the featured Instagrammers has knocked her personal brand out of the park with more than 400,000 followers at 14.
  • Data acquisition: By opening up the submission process to anyone who wants to apply that is over the age of 13, they are also acquiring new email addresses which leads to more subscriptions. #Winning.
  • Cross-promotional campaign: The Instagrammer photos won’t solely live on Instagram, they will be promoted on the Teen Vogue website, in print and digital campaigns throughout the year. Keeping Teen Vogue’s content fresh and organic.

Nice work on seeing an opportunity and capitalizing, Teen Vogue. Excited to see how this plays out for the publication.

Grammys Wrap-Up

Post by @AlanaGolob

The 56th Annual Grammys were one to remember – performances from legends like Metallica, Stevie Wonder and Willie Nelson. Jay-Z and Beyonce did what they do best, perform. And to top it all off, the first-ever Grammy wedding to represent equality with performances by Madonna, Ryan Lewis and Macklemore. Oh, and Taylor Swift – how could we forget you and your front row dance moves. Thank goodness for GIFs and kudos to Mashable for nailing it on this one.

Live television events drive Twitter conversation and last night was no exception, as the memorable evening didn’t stop on the Grammy stage. What proves to be most successful time after time during live events, are not the millions spent by brands on promoted products and TV spots, but those organic efforts made by brands that are agile and quick on their feet. We saw it with Oreo at the Super Bowl last year and this time around Arby’s made an epic play poking fun at Pharrell’s hat. Someone had to do it, and who is more perfect than the fast food chain who’s logo sports the iconic cowboy hat.

Arby's Tweet

Arby’s, a brand that typically wouldn’t be associated with the Grammys, put themselves on the map with a simple, yet impressionable tweet that received more than 75,000 retweets and 40,000 favorites. 60K+ were generated within an hour and later Arby’s promoted the tweet. Well-played. Pharrell even joined the conversation with the tweet below, which later I noticed was deleted.  He must have received a call from his agent. Side note, if you Google “Pharrell’s hat” there are more than 81 million search results and it’s own Twitter account. Pharrell wins.

Pharrell's Tweet

The 49 character organic tweet generated more than 100K mentions of the brand and tons of PR with articles by Mashable, Ad Week, Huffington Post.

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Pepsi who spent more than $200K on a Promoted Trend didn’t see nearly half the impact of retweets/buzz as Arby’s did on a single tweet. Pepsi averaged 200-500 retweets per post. Arby’s and the man behind the twitter account (@Jmart730) deserve a “Gold Sippy Cup”.

Here are a few other brands that stood out from the rest in Grammy coverage:

  • MasterCard and #PricelessSurprises: Anytime you incorporate Justin Timberlake into your marketing efforts, its win. MasterCard covered their grounds with a solid marketing effort across all mediums. They were active on Twitter throughout the show, regularly responding to fans and organically used their hashtag within relative Grammys conversation. The integrated campaign efforts also included traditional PR, TV spots and promoted tweets. One missed opportunity they may have had is focusing solely on Twitter (99K Followers) and not leveraging their more than 8 million fans on Facebook. Powerful reach. Not a single Facebook post was posted during the Grammys about their #PricelessSurprises campaign.

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  • Hilton Hotels & Resorts: As one of the main sponsors of the Grammys, Hilton Hotels & Resorts offered fans exclusive behind-the-scenes access into the Grammys and the events leading up through their Instagram and Twitter account. They did an excellent job at sharing the story virtually with an insider look at the rehearsals, Clive Davis event, the red carpet and the Grammys itself. They stayed relative with conversations on Twitter and posted engaging content on Instagram and Facebook throughout the weekend. Following along was the next best thing to actually being there. An equal value exchange.

Hilton Hotels & Resorts

  • Oreo: To bring awareness and trial to their limited-time flavors, they leveraged a Portland based platform called, Chirpify. Oreo’s aired a TV spot during the Grammys that included the hashtag #SendMeOreo. The spot encouraged fans to use the activated hashtag on Twitter to have Oreos sent to the first 20,000 fans that use the hashtag. This is a good example of a brand that closed the loop on a TV campaign and leveraged a live event to drive online engagement and awareness.

Oreo Conversation

The key takeaways are that brands should remain active and engaged throughout live events and those that are able to provide exclusive access to fans, will always rise to the top. History proves that brands that are able to remain quick on their feet (err fingertips) will have a much larger impact than those that hang their hat on million dollar TV spots and promoted products.

Providing A Unique Value Exchange Through Social

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Post by @AlanaGolob

We’ve always been huge advocates of finding creative ways to help our partners humanize their brands and grant unique access for fans, whether through Random Acts of Shaqiness, #RockTalk or the White Sox #SoxPhone. As the social platforms continue to evolve, their new product offerings allow brands to get creative with accessibility and value exchange.

Last week the Chicago White Sox celebrated their final Social Media Night of the season with a theme: Google+. In honor of this theme, they partnered with Google Local Chicago to host a Google+ Hangout On-Air with two players from the 1983 Winning Ugly Team, Kittle and Dotson. Five select fans were invited to participate in the Hangout and ask their questions, while all White Sox fans could tune-in live and submit their questions on the Hangout Event page.

Google+ Hangouts also have the ability to influence purchasing decisions for retail brands. Last week, actress, supermodel and now entrepreneur, Amber Valletta launched her socially responsible fashion and lifestyle brand, Master & Muse. To introduce the new brand, Amber partnered with Yoox.com & hosted a Google+ Hangout from the Google office with four of the featured designers from the Master & Muse selection. For 30 minutes they discussed the inspiration behind their brands and sustainable fashion. Not only were fans able to get a unique perspective of Amber’s newest venture, but they also were able to submit questions that were answered by Amber and the designers live on-air during the hangout.

What was unique about this particular Hangout is that there was also a “Shoppable” feature embedded within the video so that viewers could “shop Amber’s look” directly from the video. Essentially, while watching the video you could click on Amber’s earrings and be directed to the shopping cart to purchase and checkout. Total game-changer for real-time conversion.

Recently, Facebook rolled out a Q&A feature for brand pages. Facebook Q&A’s are a great way to offer that unique access to a celebrity, athlete or brand. Simply by enabling the “reply” feature within Facebook settings, the Q&A can take place between two accounts or two pages. The payoff: Increased page engagement, higher visibility, community growth and the ability to establish relationships with fans/consumers.

The Life Is Beautiful Festival recently experimented with the Facebook Q&A feature with their Head of Culinary Art to offer attendees the ability to ask any questions they might have about the upcoming festivals culinary offerings, directly to the expert. Fans were engaged and pumped with the opportunity. It not only gave fans and attendees the opportunity to have some of their burning questions answered and increase their excitement for the festival, it also gave Life Is Beautiful the opportunity to humanize their brand by showcasing one of the faces behind the creation of the inaugural festival.

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The beauty of Facebook Q&A’s is that they can also be co-branded social executions that allow multiple brands to leverage their influence and target new audiences. In tandem with the launch of Master & Muse, Amber Valletta took over the Glamour Facebook page and hosted a Facebook Q&A directly on their page. Leading up to the event, Glamour, Master & Muse and Amber’s social channels promoted the takeover. The payoff: Fans got direct access to Amber and she was able to expose the many facets of her personal brand to a new audience. Fans loved the conversation and so did Amber. Additionally, Glamour’s Facebook page experienced a high-level of engagement and access to unique content as a result. It was a win-win for all parties involved.

We’re pumped to watch the social platforms continue to evolve, in favor of creative ways to bridge the gap between a brand and their audience. Providing a unique value exchange is key for humanizing any brand.

Global Women and Leadership Summit


Most conferences require hours of travel, expensive accommodations, and precious time spent out of the office in order to attend, right? Great news. A new kind of conference is evolving and it’s shaping up to be really interesting. Before the Global Women and Leadership Summit officially kicks off on October 14 (and lasts until November 1), the organization is offering three FREE weeks (yep, free!) of pre-summit webinar sessions hosted by some of today’s most brilliant and innovative thought-leaders around the world. Their mission is simple – to dramatically impact the leadership capability and prosperity of over 5 million women leaders by 2020. As the world’s largest online women and leadership event, the GWALS summit is connecting over 15,000 leaders, executives and managers with over 25 internationally renowned women who are changing the face of business; thought leaders, authors, pioneers, and globally recognized leaders.

The pre-summit series kicked off with a webinar hosted by Randi Zuckerberg while other webinars have been hosted by Gina Bianchini, Margie Warrell, and John Gray. If you miss some of these talks, don’t worry, the recordings are available online (with the purchase of conference admission). The conference itself includes prominent speakers who are leaders in their respective industries like John Gerzema, Cherie Blair, and Joanna Barsh, just to name a few.

Digital Royalty’s Founder and CEO, Amy Jo Martin will be hosting a free webinar this Friday, September 27th at 9am PST/12pm EST. Drawing on her experiences working with global brands and high-profile personalities, Amy Jo will share her lessons from the past five years on social communications and successful personal branding as a woman entrepreneur. Her presentation includes relevant case studies and anecdotes that illustrate how social communication tools can be used to connect with like-minded people and humanize your personal brand.

Some key points/takeaways of her webinar:

  • Gain a deeper understanding of how social communications tools can help you use your personality to reach your goals.
  • Learn how to identify your personal brand and develop a personal content strategy.

To register, click here.