Post by @AlanaGolob
Social media command centers aren’t a new concept for many brands, including Gatorade’s Mission Control Center and the American Red Cross’s Digital Command Center. A centralized location, which typically includes multiple TV monitors and listening tools, that allows brands to keep their finger on the pulse by listening louder and creating a dialouge with brand loyalists.
Over the past four years of working with the White Sox, they’ve always been willing to color outside the lines as true Renegades within the social media space. Yesterday was no different, as they continue to blaze trails as the first team in the MLB to open the #SoxSocial Lounge in US Cellular Field during the seasons second #SoxSocial Night. The #SoxSocial Lounge is located behind section 154 in the ballpark and a destination for fans to connect with the team, on and off the field. Yet another way for the White Sox to bridge the virtual and physical worlds, grow their online community and make genuine connections with fans. And the fans are pumped:
During home games fans will now be able to take advantage of multiple TV screens featuring social content from multiple platforms and game telecasts, free wifi, as well as charging stations. The #SoxSocial Lounge will also host a mix of special celebrities and players that fans can interact with. For those fans that aren’t able make it to the ballpark, fear not, as there will be on-going social media stunts live from the Lounge, including #SoxPhone and Google+ Hangouts with special guests throughout the season.
Now, if I could just persuade my husband to allow me to build one of these digital command center in my house…a (nerdy) girl can dream.
*Photo credits: @WhiteSox & @MLBSocial