Post by Nate Ludens
It stands to reason that the biggest and oldest organizations adapt the slowest. Sometimes it’s a matter of scale, sometimes tradition, sometimes all that’s missing is effort. Government, for example, has layers of bureaucracy that can sometimes grind things to a halt – or at least a slow crawl. I’m here to tell you that this doesn’t necessarily have to be the case.
Last summer, Digital Royalty partnered with the City of Las Vegas Government to deliver social media best-practices training for their key communicators, among other items related to social communications. What they’ve done since has been fun to be a part of.
In a recent interview for KCLV Channel 2 in Las Vegas, I answered some questions about social media skepticism in general and the role of social in government. The segment shares some of their recent progress in the social space. For example, @CityOfLasVegas is leveraging live social chats to discuss hot topics, and utilizing online polls by Wedgies for helping to get real-time feedback, among other Las Vegas tech startups.
Government’s role isn’t necessarily changing, but communication tools sure are. So while Americans express concern over the NSA overstepping their bounds by allegedly reading our email or listening in on private conversations, this government entity is excelling – moving at the speed of their community. They’re sharing important safety, policy and meeting information real-time, and listening to those who want to be heard, when they want to be heard.
“If we’re going to be an effective government, we have to be able to communicate with people in the way they want.” David Riggleman, Las Vegas Communication Director told the Review-Journal’s Kristy Totten in a recent interview.
What do you think? If government sectors can shift the way they communicate real-time, shouldn’t any company be able to kick those Innovation Allergies and do the same?