Post by @itsmeltuvell What’s the ULTIMATE goal for brands and social marketers? If you didn’t answer that with “a loyal, engaged community,” you might be missing out on a huge opportunity through your community management strategy. We’ve had our head in the game for 5 years (or 35 if you agree that social years are like dog years), so here are a few of our tried, tested, and true tips for rocking social community management.
1. Stay relevant. If you’re still marketing to your followers on Myspace, then we got problems. Building brand advocates and influencer’s starts with taking advantage of the conversations that are already happening online. There are so many opportunities & platforms to jump into conversations and engage with your audience using social – they’re talking to you, and you need to be where they are.
2. Get creative. Here’s an example of excellent listening and engaging that proves a little goes a long way. Don’t be afraid to get creative with how you interact and engage with your audience and let your personality shine through.
3. Don’t “set it and forget it.” Social never sleeps, and a recent study shows that 53% of users who tweet at a brand expect a response within one hour. If you schedule your posts in advance, that doesn’t exempt you from keeping your finger on the pulse and monitoring the conversation. It’s still moving, even if you’re not.
4. Read before engaging. One mistaken hit of the favorite button could land you in hot water. Although someone might tweet that you’ve made a “Top 10 List,” it could be a list of the top 10 worst brands ever in existence. Do you really want to be favoring that type of content?
5. Address the negative head-on. If you delete or hide a negative comment, it looks like you have something to hide, and likely someone will call you out, creating a bigger issue. Lean into the discomfort and own it. Your audience will appreciate you more for it.
6. Make sure to acknowledge the positive, too. A simple “thank you” goes a long way in the social world.
7. Remember the “Golden Rule” (of social media, that is). Not familiar? Let’s review: delivering value when, where, and how your audience wants to receive it. Know your target audience so you can provide them your unique value offering with each post.
8. Be human. Getting too technical or being overly salesy can turn your audience off because it comes across as impersonal. Like we always say: Humans > Logos.
Have more tips to add to this list? Share them with us on Twitter.