Post by @natevegas
This week, our good friends across the street at Zappos didn’t just cleverly react to a podcast interview smack-down from Kanye West, they took an opportunity to spotlight their fun, helpful and – in this case – hilarious personality. If you were on a plane with no wifi all day Wednesday and didn’t catch it, here’s the skinny: When the rapper called out the online retailer’s CEO Tony Hsieh by name and claimed that they sell “Sh-t Product,” the Zappos.com team sprung into action by listing this new $100,000.00 toilet plunger.
You may ask, what’s the upside of a brand showing some skin? (See Royal Rule #2) Impressions? Sure. About 35 Million in 48 hours. Sales? Eventually. Trust? Priceless.