Post by Katherine Banez
This is the final entry in our series of posts about social communications and their role in the 2014 Winter Olympics. In case you didn’t see them, take a look at the Digital Royalty team’s social predictions, and picks for the best hashtags from Sochi, Russia.
The Most Memorable Social Media Highlights from the 2014 Winter Olympics
@SochiProblems vs. @Sochi2014: Of course, after visitors, reporters, even athletes were consistently posting their issues about Sochi, it was inevitable that #SochiProblems would later turn into Twitter handle. @SochiProblems currently has over 324k followers compared the official @Sochi2014, with over 275k followers. (@SochiProblems for the win?)
Shaun White Wins Hearts Not Medals: When Shaun White failed to medal during the Olympic half pipe, he still captured the social buzz compared to the whole Sochi games. He may not have reached the podium at the Olympics but he still won hearts when he helped made kids’ wishes come true.
The Many Faces of Ashley Wagner: Memes were made after figure skater Ashley Wagner was not impressed with her score during her short program. Wagner assumed she’d get a much better score than the 63.10 and now she is internet-famous for her disappoint and many faces.
Bob Costas Eye: Twitter accounts of Bob Costas’ eye have surfaced (@BobCostasEye) and even anchor Matt Lauer cracks a joke about it. At least Costas was a good sport.
Is it bad that we find humor in other people’s misfortunes? In the end, I dub the 2014 Winter Olympics in Sochi, Russia as one of the most interesting games for social media. What will happen now with the Olympics being over?
Nonetheless, congratulations to all of the countries who participated in the 2014 Winter Games in Sochi, Russia. And congratulations to @USOlympic #TeamUSA for winning 28 medals.
P.S. It was nice to see that during the Closing Ceremony, Russia was able to shed some comedic light on the Olympic Rings technical difficulty from the Opening Ceremony!