Hey Graduates! How Does Your Personal Brand Look?

Post by Sara Farr

This week Digital Royalty’s very own Nate Ludens gave priceless advice to a group of advertising and PR students at UNLV. It was similar to the speech he gave to my class last year, which helped to translate my dream of working with social media from merely dreams to a reality. As a college student, and soon to be graduate, hearing from an industry professional is very valuable way to see a different perspective from some of the things you have learned in class and from textbooks.

As graduation season is upon us, it is important to work on (be aware of) your personal brand before diving into the sea of job applications. From Nate’s presentation, here are 7 important tips to help graduates establish a strong personal brand while preparing to join the work force.

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1. Never burn a bridge.

No matter what happens, how you feel at the time, try to be cool because you never know where that person is going to end up. Keep in touch, too, because at the end of the day, your reputation is a huge part of your personal brand.

2. Google Yourself. Future employers probably will.

Be aware of everything that you currently use and it’s appearance to the public: Facebook, any blogs, Twitter, Tumblr, LinkedIn, Instagram, etc. People may Google you before you even get the chance to hand them your resume. Your online reputation is often your first impression, so make sure it’s a good one.

3. Create a blog or use Tumblr to show / reflect a portfolio of your work.

The content and layout are completely flexible and controlled by you – not Facebook, for example. It can be a great tool for showing future employers examples of work that you have completed – and linking to it, if it’s still online.

4. Learn to grab a screen shot.

Get this app: JING by Techsmith.com. It’s free, and it’s great, takes screenshots to the next level. Screenshot your work just in case it gets edited or un-published down the line.

5. Make your resume a PDF.

A PDF is consistent and able to be read on anything.  Just say NO to Word, Pages, and Publisher resumes.

6. Follow the company you’re interested in on social networks.

“What’s easier than that?” Nate says. “It shows you’re paying attention, in even the smallest way.” You may get valuable insights into the company’s culture, or just a great conversation starter for those awkward silences in job interviews or waiting rooms.

7. Hustle. Show that you’re hungry.

Come early, and stay late. It makes the difference because it illustrates your work ethic. Employers want to hire people who can think on the fly and solve problems. If you’re late or leave early, you can miss out on opportunities.

[edit: Digital Royalty University's Personal Branding course is currently half-priced - only $20 for an hour of detailed case studies and direction for anyone building their online reputation.]

A Google Game-Changer

Post by @AlanaGolob

GoogleHangout

Over the past couple of years technology has continued to shape how students process information and learn about new subject matters. It’s even impacted our business model with the evolution of our online education platform, Digital Royalty University, which has allowed us to scale our content to brands and individuals around the world.

Today marks the 21st anniversary of “Take Our Daughters and Sons to Work Day” – but today, it was much different than the previous 20 years. For the first-time ever, Google partnered with Forbes and a variety of companies to take the experience online. Using Google Hangouts, Google delivered 18-virtual field trips for students around the country to “visit” inspiring workplaces. Field trips included a session from the NASDAQ floor to an inside look at the career of a filmmaker. Our partners from the Chicago White Sox (Nicole Saunches) and LPGA (Tina Barnes-Budd) were amongst the participants in a session on a career in sports marketing.

These virtual field trips bridged the barriers for students who may never have the opportunity to visit the inside of a Bulls locker room or travel to the LPGA Corporate Headquarters in Daytona. Students were able to ask these experts questions and gain valuable insight and inspiration for their future careers. Classrooms outside of the main participants could also tune-in and ask questions through the Q&A feature within the Hangout. It was really special to see the students get excited about participating. Not to mention, the professionals loved it just as much as the students. Equal value exchange.

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Imagine if this technology existed when we were in school? Would you have been inspired to explore another profession? Today made me even more excited to see where technology takes us and shapes the future of education. Thank you, Google for inspiring us all.

 

 

Google Launches Helpouts

Post by @erinnray

Google continues to expand their empire. Think about all of their product offerings – from Search, Gmail, Chrome, Maps, YouTube, Google+, Google Hangouts and now their latest is Google Helpouts. When you see it listed out like this you realize they’ve got us covered and continue to create a useful experience through all of their offerings working together to make our lives easier.

Helpouts is a unique way to get real help from real people in real time. They’ve created a video chat platform similar to Hangouts to connect with individuals who are experts in their interests – doctors, counselors, personal trainers, mechanics, foodies, you name it. You can choose who to seek help from based on qualifications, availability, rates and reviews. Some of the Helpouts will have a charge, but guess what? They’ve got an easy tool to handle your payment too, through Google Wallet. Some Helpouts will be provided at no cost but the idea is that it’s a paid platform to connect with other experts and exchange knowledge, even if it’s just for a couple of minutes. It’s getting that answer as quickly as possible, on demand.

At the launch, they have more than a thousand brands and individuals across a variety of interests and needs to kick it off. Interest categories range from arts and music, computers & electronics, cooking, education & careers, fashion & beauty, fitness & nutrition, health, home & garden. Right now Google is reviewing and approving every provider to ensure their platform launches with quality experts.

And of course this is integrated with search. Think of how many times you jump online to search for “How to…” or ask a question. The Helpouts video content will appear in search results to link you to these experts.

Brands can utilize this platform to further humanize the people behind their brand and offer a unique value to their customers and potential customers alike to grow loyalty and increase trial of their product or service. From previewing the functionality and hands on experience of a new product to offering access to a charismatic CEO. Hey Richard Branson, want to jump on a Helpout and teach me some brilliant business tips as the mogul of Virgin Group.

Think you are qualified to be an ‘expert’? Think about it, if you are knowledgeable on certain subjects and comfortable on camera why not make a few extra bucks and apply to become an expert provider for Google Helpouts. You can request a code here to be invited to provide Helpouts after their review process.

For my fellow hypochondriacs out there I’m not sure if this is a good or bad thing as it gives us access to connect with Doctors to drill them on every little symptom in real time. So long WebMD, hello Helpouts!

The exchange of knowledge continues to accelerate and it’s great to see companies like Google out there bridging this exchange. Oh Google, what will you think of next to make my life easier. What do you think of this new platform offering? Would you pay to get a quick answer…

 

New Digital Royalty University Class: The Truth About Kids and Social Media

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Whether we realize it or not, everyone has a personal brand, regardless of age. What children post as young adults could impact their ability to get into a college or land their dream job. If you enter the social media space unprepared, it can be a scary and unknown territory. However, if you enter the space with the tools and knowledge needed, social media can be your best asset to highlight strengths and successes.

We all know social media has become a big part of kids’ lives today. It’s a scary thought for many parents–but it’s important for moms and dads to be aware of the advantages the digital world offers their children, as well. Your children are already creating their digital footprint, which will have an enormous impact on their future. Educated parents can help their children build a positive personal brand now–but how?

Our new Digital Royalty University class, “Parent’s Guide: The Other Talk” isn’t designed to scare you, it’s designed to be a toolkit and give you as the parent, the resources needed to proactively team-up with your kids and help guide them to a successful future within the online space.

Got some questions about kids and the digital age? Check out the transcript of Amy Jo Martin’s live chat with Fast Company, where she answered questions from parents about building a positive personal brand for your kids.

Remember, with each Digital Royalty University class you purchase – you help us give back a class to teachers with Teach For America. Give the new class a spin and we’d love to hear your feedback!

Learning Made Social

Post by @julieyeats

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If you’re anything like me, you spend a little bit of each day (or a lot of each day!) poking around online, catching up on news or searching for funny videos. While online, I always try to spend at least a few minutes reading articles about my industry and other things that interest me. Maybe it’s because my mom is a teacher (and I spent the better part of my childhood in the classroom), or maybe it’s because I am just a nerd at heart. Either way, I love to learn.

The Internet and social media have fundamentally changed the way we collaborate and absorb new information. We now have access to endless information with the simple push of a button. With that however, can come information overload. I used to bookmark my favorite articles and tried to keep my folders as organized as possible for future reference, but it became overwhelming and easily slipped into disarray. It wasn’t easy to refer back to articles and they were tough to share. Some articles got saved in my email, some I bookmarked in Chrome, some in Safari. Some got saved to Instapaper, Evernote, or Pocket. For lack of a better system, I had resigned myself to perpetual information chaos, until I made a great discovery: Learnist.

Learnist is like Pinterest, but instead of showing off your latest crafting projects or extensive recipe collection, you can showcase what you know and what you like learning about. It essentially acts as a visual repository of all your favorite articles, videos, ebooks, maps, surveys, blogs, podcasts, and images. Users create boards based on their interests and curate content around a chosen theme. Their website describes the idea as “a collaborative, multimedia and interactive e-book from the future.” Board topics range from “What is Creativity?” to “Travel Writing” to “Modern East Asian Politics.” There is literally something for everyone, no matter what your interests.

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Your customized learning experience begins from the moment you sign in and create a profile, as the site prompts you to select your categories of interest and then select even more specific tags. For example, if you follow the “technology” category, you can further specify tags associated with technology, like “programming”, “web design” or “software.”

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Your newsfeed will then populate with boards centered on topics you want to learn about. You can follow users who feature interesting content, follow only specific boards, or “like” individual articles. Each board is equipped with a comments section to encourage collaboration and each board (as well as individual article) has social buttons to allow for easy sharing across Facebook, Twitter, Pinterest, Google +, LinkedIn, etc.

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Creating your own boards is a yet another way to use social media to build your personal brand, while at the same time showing what are you are knowledgeable and passionate about. For example, I happen to live in and love Downtown Las Vegas, so I created a board for others to learn about all the innovative and unique things happening here. If you see an article on the site that would fit perfectly on one of your boards, simply click the “re-add” button. You can also add content to your boards by adding a link, or uploading an image or file directly from your computer.

One of the most convenient features of the site is the web browser bookmarklet. It pulls in images and text directly from the site, which you can change or customize as you see fit. Once installed, you can easily curate content and post it to your boards as you surf the web. In addition, the site has a “mark done” button to the top right of every article, that way you can track your progress as you read your way through a board, and also avoid reading the same article twice. Also be sure and check out their iPhone and iPad app, if you like learning on the go!

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Businesses can take advantage of this new platform as well. It’s a great place to showcase YouTube videos, press articles, featured products, and more. San Francisco-based jewelry company, Stella and Dot, is an example of a company using Learnist to build their brand and tell their story. From their first post, a YouTube video entitled “The Story of Stella and Dot,” they use their board to humanize their brand. Their board also features press clippings, and information about the company’s charitable efforts with the non-profit organization Autism Speaks.

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The only caveat here is watch out for how much time you spend! It’s easy for innately curious people like me to get sucked in and allow hours to pass without realizing it. But after all, the time is spent learning. Life-long learning is a passion and core value for all of us here at Digital Royalty. So go on, indulge your inner nerd and show the world what you know.

What’s New: cha, cha, cha…changes! Again.

Blog by @erinneray

A few new features and tips for Twitter, Foursquare and Facebook.

Embedded Tweet Enhancements:

Embedded tweets just got better as they now display with expanded media like photos, videos and other content shared in a tweet, just like on Twitter.com. New updates to the design make embedded tweets easier to read and you’re able to view actions like retweets and the total number of people who have favorited the tweet to evaluate engagement levels. The tweets are interactive and enable those viewing to reply, retweet and favorite directly on your website.

The loading time is also faster which means you aren’t taking that usual candy break while you wait for that tweet to load on the page. And they’ve made it easier and faster to navigate through embedding them on your sites.

How to embed a tweet on your website:

  • Just click the ‘more’ button in any tweet on twitter.com, select ‘embed this tweet’
  • Copy the HTML embed code and paste this directly into your article where you’d like the Tweet to appear (there’s a handy little preview which shows you how the tweet will look.)
  • If the tweet is a reply, you’ll be given a checkbox inside the embed dialog that allows you to exclude the rest of the conversation.
  • Voila! You just plused out content on your website.

Foursquare’s got a new look:

Foursquare had a mini-mobile facelift. Now your friends get to see all of your adventures, organized right on their phone and vice versa. When you view check-in’s that your friends have shared on Facebook or Twitter from their phone, you’ll see a brand new page visually organized with all the details of their check-in, including address, photos, badges, points, comments and likes. And you’re able to easily like or comment on their check-in right from the web view, or open the Foursquare app to learn more about that location.  The restructure and makeover of their dashboard makes it much more user-friendly.

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Facebook Graph Search:

Facebook’s latest feature is Graph Search, which is still in beta. If you don’t have access yet you can request it here. It’s a new form of social search that relies on your friends and connections on Facebook for results on topics you’re looking for.

From a personal page side, Graph Search helps you find people who share your passions, discover restaurants, music and more – all through your friends likes interests.

From a business perspective, Graph Search is all about connecting your audience. When people are asking friends of friends about a topic related to your industry, Graph Search will connect them. It is important to have your Facebook Page up to date with your location and address since Graph Search uses geo-targeting.

Hypothetically lets say you own a pizza restaurant in Chicago. If people are searching for “Restaurants in Chicago my friends have been to,” and if any of their friends have checked in at your pizza restaurant it will populate in the search results and drive more traffic to your Facebook page. It will be a great way to drive more traffic to business pages.

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Some Key Social Media Trends To Look For In 2013

By @AmyJoMartinBlog_Icon

The social space moves fast and it can seem overwhelming to stay abreast of all the news and changes. Every year, my Digital Royalty team and I like to look ahead at what we think is up and coming. Last year, our predictions for Social Media trends had to do with TV integration and big businesses embracing the social space. Below are a few key trends to look out for in 2013:

1. Need for education

Whoever coined the term ‘social media’ didn’t do us any favors. It’s simply communication versus media, more like the telephone than the TV. With more people and businesses using these social communication tools now than ever before, the need for proper education is imperative. Through my years of working with global brands and celebrity clients, I have seen first-hand the lack of social training and education. The majority of social media debacles could have been prevented with some degree of social media training. Social media affects every aspect of business— from entry-level to executives in HR, legal, customer service, etc.—that’s why everyone needs some level of education

When a disaster (on social media or otherwise) occurs, many people and brands choose to hide in their “social closet” in hopes of waiting out the storm. The problem is, silence erodes one’s credibility (i.e. Mitt Romney disappearing from the social scene post-election) and makes it seem like there is something to hide or their intentions for using the communication channel in the first lace weren’t pure. Successful brands that understand the power of social media know to face the music head-on when an issue arises. Kitchen Aid handed their social media snafu during the Presidential debates last year quickly and efficiently, addressing the issue openly and making a public apology. While they may have lost followers, they acknowledged the situation. Kitchen Aid’s willingness to handle the issue created a great deal of discussion about their brand. When handles correctly, social media debacles can end up strengthening brand loyalty. However, most brands would prefer to prevent the debacle in the first place. This can be done with education.

2. Socializing the Social Commerce Shopping Experience

Platforms have started identifying ways to make the shopping experience more social and they are offering brands more options to monetize their social communication efforts. Today’s analytics tools make every interaction trackable, from a user’s first interaction with a brand to final purchase. Listening tools like Radian6 and Simply Measured or web analytics tools such as Google Analytics allow companies to collect data throughout any given social media campaign.

To determine the value of a company’s social media efforts, companies can use my RevPAF (Revenue per Available Fan and Follower) formula. Simply take the amount of revenue generated from a social media campaign and divide by the number of fans and followers. If the value of each fan increases, the campaign was successful in engaging the customer. With the RevPAF metric, we further validate that traditional impressions don’t always convert but influence does.

Brands are able to deliver value, when, where and how their (targeted) audience wants to receive it. Zappos is working with Pinterest to test its new “Pinpointing” service, which recommends products based on what the user has pinned to their boards. Similarly, a shopping- centric social site called Fancy allows merchants to provide custom deals or specific information about products once a user has “Fancy’d” the item. In 2013, a sure bet is that Facebook will continue test and roll out new changes like the ‘want’ buttons and wish lists. Similarly, YouTube is working with several brands to deliver “shoppable” videos in which users can purchase products seen in the video with just a click. Unlike past shoppable videos, this new technology (currently in beta) doesn’t interrupt the viewing experience or disturb the video’s storyline.

3. Social Media Fatigue and Simplicity

Fatigue, consolidation, and the continuing struggle to remain relevant within the sea of social sameness are definite trends to watch this year. People are busy. They can only budget so much time toward their social communication efforts which means they can’t participate within all social platforms. Social fatigue is becoming a digital epidemic. Many social media platforms are adapting to this fact by finding more meaningful and interesting ways to engage users. Instagram and Pinterest revolve around sharing simple visuals. The platforms are clean, easy and convenient. Instagram’s ability to grow so quickly, (even without a desktop web-based solution until recently) proves that users seek simple, quick and mobile solutions for sharing photos. Within the click of a filter-adding button, we all feel like professional photographers sprucing up our snapshots. This year alone, dozens of new social apps and platforms were launched based on solely on the targeted user’s interests. There are numerous examples like Untappd for the beer connoisseur, Foodspotting or Ness for curious foodies, and Ravelry for avid knitters. As people tire of reading pointless updates from their high school acquaintances, for example, they will migrate to networks where they connect with those who share similar passions and interests. Niche, like-minded environments are becoming more appealing to users.  

As niche platforms grow in popularity, establishes platforms like Facebook need to be cautious as they continue to alienate users and brands with constant, yet inconsistent changes to brand pages. Dallas Maverick’s owner Mark Cuban famously called Facebook a “time-suck” last year and instructed the 70+ companies he has invested in to move Facebook to the bottom of the priority llist due to changes in Facebook’s content selection algorithms.

4. Better value offering for the user

Savvy brands recognize the power of providing relevant content vs. just trying to push products. Via Pinterest and Instagram, yoga and running gear retailer Lululemon features not only products, but useful information like yoga poses and running tips. Patagonia shows off its outdoor apparel line via Instagram while wowing the user with gorgeous landscape shots, and Red Bull provides adrenaline junkies with exciting snapshots of extreme sports to fuel our inner Renegade. Through these channels, they sell products by selling the lifestyle. By toning down the sales pitch and showing real-life uses for their products, people feel a more authentic connection with the brand.

5. Expanding use of rich media

Sharing random tidbits of your life is becoming much easier with the explosion of new photo-sharing and (especially) video-sharing apps. Humans are highly visual. Studies show that social posts garner better engagement rates if a photo or video is included. Apps like Flavyr, Threadlife, Viddy, Tout and Socialcam are just a few examples of numerous new platforms that are shaping the way we share visual content with one another. Even established social media giants like Twitter and YouTube are jumping on the bandwagon. Twitter recently upgraded its photo sharing capability to include filters and YouTube just launched an iPhone-only app called Capture, designed to make video-sharing and uploading extra simple.

6. Social Power to the People

After Instagram’s controversial change to and subsequent double-back in their terms of service, social platforms are now starting to acknowledge more than ever that consensus is the true authority. Instagram lost 25% of their daily users because of this change. However Instagram wasn’t the only social platform this year that had to back-peddle on its controversial policies that angered users. In February, hackers brought to light Path’s practice of downloading user’s phone contacts to its servers. Path publicly apologized and ended up deleting all the data collected. Now, users can opt-in to share their contacts with Path. Instances such as this have created a precedent within the social media world that will continue into 2013. Privacy settings are being ramped up by many platforms. From Pinterest’s Private Boards to Facebook and Foursquare’s new privacy settings. If users aren’t happy and platforms choose to remain silent or committed to unpopular policies, users will find another platform. The people have spoken which requires the platforms to listen louder.

Your Personal Brand is Your Credit Score

Your Personal Brand is a factor in your future.

Blog by Amy Jo Martin

Historically, college universities would take a look at a potential student’s transcript, college application and SAT score before sending an acceptance letter or a “we’re politely passing on accepting you” letter. Today, they have access to a student’s entire history via Facebook, Twitter, Instagram, Foursquare and everywhere else they’ve left a digital track.

So scary, right? WRONG. This is good news. Why? Now students get to organically ‘sell’ themselves, their character, hard-to-quantify successes, interests, passions and personalities vs. just promote their brain’s ability to calculate x+y+z+lmnop or where Shakespere went on his first date.

This is not a fad, it’s not going away and there’s an upside to growing your personal brand online PRIOR to even reaching college. Dare we say middle school and high school? Gasp!

Why? Universities are starting to recruit based on the strength of personal brands and influence. They’re starting to realize the WIFM (what’s in it for me.)

Quick hypothetical example:

A university has one last spot in a special fancy program and they have two candidates that look exactly the same on traditional paper – grades, SAT scores and similar applications. Student applicant A has 5k engaged friends on Facebook, 3k engaged followers on Twitter and they have a smokin’ hot YouTube channel (many views) which all tell the story of a stand-up, solid and passionate kid who would be an asset to any college. Applicant B, has intentionally stayed away from these forbidden evil sites because their parents threatened to take away their car if they did otherwise and they believe ‘social media’ can be incriminating. (Especially to anyone conducting typical high school behavior.)

If Candidate A spends four solid years on a university campus touting to their thousands of friends about their hallmark college adventures, do you think the university will see the value? You bet they will. Colleges are in the business of generating tuition dollars and the more students interested in their campus, the more money they make. Candidate A instantly becomes a powerful, natural, word of thumb advocate and RECRUITER. $.

The other big factor is the university’s job placement rate. Human relations departments (potential employers) evaluate candidates based on personal brand influence and every single industry is impacted by social communication. We know this because we’re providing training to these very HR departments about the power of using social media to recruit. Psst … this is not media. It’s simply communication.

Are there dangers? Yep. Of course. But there are also dangers in letting children walk home from school alone, chew huge amounts of bubblegum and swim in the ocean where sharks live.

Parents need to be educated, teachers and faculty need to be educated and students need to be educated too. It’s 2012. We are smart people. Why haven’t we accepted this? Because we’re not often educated on the upside, only warned of the downside! This is what I call an innovation allergy. We don’t like what we don’t know. We don’t like change, we’re scared and ‘we’re too busy’…  to help our kids?

What if educating yourself and your children/students about the benefits of social media could be the differentiating factor, the edge, to get them to into their dream school or getting them that dream job? For years, I have personally hired people specifically because of their social media presence – many times. We can stwalk (twitter stalk) them and better understand who they are before even reaching out for an interview.

This is the reason Digital Royalty is giving away classes to early education teachers. For every class purchased on Digital Royalty University, we’re giving a class back to teachers through our Teach For America partnership. Teachers are learning how to connect with student’s parents via social media and get them engaged. This education is building a communication bridge. Studies show that students perform better in school when parents are more involved. (Our world needs them to perform better.) Also, teachers are able to educate students about the benefits of social media and teach them how to avoid the “evil” pitfalls.

For many parents, it’s about accountability. If you were connected with your child’s teacher or principal via facebook or twitter would you be more likely to get more involved in your child’s homework, school functions and overall education?

We all have personal brands. Even at age 10. The sooner we own our brands, the better. Our brands do matter. They’re the equivalent to a credit score. Before we know it, our level of influence and digital footprint (track record) will be a factor in many aspects of our lives. Health insurance, lenders, colleges, potential employers and the government all have access to this ‘data’ about us. It’s better to show up in a positive way on a consistent basis rather than to be nonexistent as if there’s something to hide.

At Digital Royalty, we’re thrilled to be working with many schools and universities at all levels. If you’re a faculty member, professor, a student or parent and you’d like to implement the Digital Royalty social media curriculum into your school’s program, please email us at info@TheDigitalRoyalty.com We’re quite passionate about people owning their voice if you haven’t noticed. We’d love to talk.

Also, during this holiday season, watch for special rates on Digital Royalty University classes. Remember, for every class you purchase, we’re giving classes back to teachers. Why not give the gift of education?

Give the Gift of Education

Are you sick of teaching your friends & family members about how to use Facebook & Twitter over your holiday get-togethers? We hear ya, and we’ve got you covered. Let Digital Royalty save you this season.

This weekend, we’re offering 50% off any Digital Royalty University class, the class can be given as a holiday gift and redeemed anytime. Use promo code [Sorry, expired]. And get this, the bonus is that you are not only saving yourself valuable time but you’re also giving the gift of education. When you purchase one class, Digital Royalty University will double their donation to Teach For America. Buy one class, we’re donating two classes to teachers. Again, the promo code to use at check-out is [Sorry, expired].

So give the gift of learning this season & take back your holiday! Think of all these things you could be doing instead of teaching your mom what a hashtag is:

10. Watching the Snoopy float in the Thanksgiving day parade
9. Perfecting your inner Travis Barker in a game of Rockband
8. Standing in line for an anti-climatic Black Friday sale
7. Dominating a snowball fight with your annoying cousins
6. Listening to your family argue over the football game
5. Teaching your nephew how to do the worm
4. Knitting a sweater vest for your dog
3. Taking a nap
2. Eating leftovers
1. Trimming your Movember ‘stache

What’s #1 on your list this season?

Our Royal Purpose

It’s an epic day for Digital Royalty and you, our fellow renegades. Today, our online Digital Royalty University launches and our founder, Amy Jo Martin, releases her book, Renegades Write the RulesWe’re excited to start the next Renegade chapter of dR with you. Guns-a-blazin’. One of our core values here is “Teamwork makes the dream work.” Millions of fellow renegades have been along for the ride for several years, so we are inviting you to join us now as we explore the next frontier. ‘Social media’ is simply a new form of communication that allows us to exchange value, and as a result we can accelerate the process or learning as well as the process of innovation. Our first class is free today.

The journey to this point has been wild, unconventional and inspiring. For the past four years we have studied and experimented with social communication channels alongside the largest brands, celebrities and sports entities in all of the land.

It started with Amy Jo’s curiosity, which turned into an idea, which became a quest to start and grow a company and now we are out to change the world by sharing our lessons so others can leapfrog our mistakes and snag those lessons.

Everyone has a voice and social communication is the ultimate equalizer. There are no boundaries. There are no rules. We get to write them! This equal opportunity space allows people to get a job quicker, accelerate their business growth, connect with loved ones and ? Yep. It’s our little secret to be kept between us renegades.

Not only do we want to educate other fellow renegades on the value of social media and innovation, we want to give back. For every Digital Royalty University class purchased, we are giving back a class to teachers though our partnership with Teach For America. This is our Buy One, Give One model inspired by TOMS Shoes. We are on a mission to help bridge the communication gap between parents, teachers/faculty and students. Studies show children learn better when parents are involved. Can you imagine if your high school teacher, principal and/or coach had access to you and your parents via social media channels? Well we are teaching them!

After recently relocating our company to Downtown Las Vegas, one of the lowest educationally ranked areas in the nation with graduation rates that hover around the fifty percent mark, it provided an opportunity to bring our growing company here and also give back to our new community.

We’re excited to share the next big chapter of Digital Royalty with you and we invite you to give Renegades Write the Rules a spin, expand your knowledge of social communication channels through our University, and innovate your business as well as your life. It’s possible. Trust us, we did it and continue to do so. Where passion, purpose and skill collide, Royal Bliss resides.

Welcome to #TeamRenegades. Hat tip to you for joining the ride. Saddle up.