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Activism Goes Viral

On Tuesday, March 26^th while the Supreme Court was overhearing two separate same sex marriage cases, nationwide individuals stepped up and owned their voice on social. The color red rapidly changed the face of Facebook when 2.7 million Facebook users regenerated the Human Rights Campaign logo by taking the original blue and yellow color scheme and swapping the colors with red and pink. Not only did the colors change, but Facebook users got creative by overlaying their photos over the logo or adding their own spin to show their support.

It’s easy for people to feel helpless in situations like this because the general population are not members of the Supreme Court overhearing these cases. We have to sit back and watch while a few select people get to decide the fate of individuals in this country. This has the ability to make us feel like we’re unable to participate. However, because social media is an equal opportunity space, it gives us just as much opportunity to voice our opinions on advocacy issues as it does for speaking out about something like our favorite foods. (To put it in perspective, 81% of Americans age 18-29 support marriage equality while only 72% believe with certainty that Chinese food is delicious. Progress!) This movement gave individuals a chance to show support for marriage equality by sharing their message on their social channels.

Social media has humanized and personalized this issue beyond a government vote. Influence has been created online and influence converts while impressions don’t always convert. Whether we realized it or not, signing into Facebook and seeing a sea of red profiles had an impact on others attitudes and behaviors. According to Scientific America this event was a practice of descriptive norms when individuals immediately posted profile images that depicted support and involvement. Those who became involved influenced others behaviors and opinions publicly though a highly populated social channel.

This social activist movement clearly depicts the shift in an advocacy topic that has received the cold shoulder up until now. The social momentum has just begun. Historically, when the people speak up socially and collectively, consensus is the true authority. Check out this example of how activation can be built through social media.

Facebook Facelift

Post by @erinneray

Our friends at Facebook have done it again. They’re rolling out updates to the News Feed to clean up the view and focus on delivering stories from the audiences you care about most. They’re adapting to changing user preferences by getting rid of the clutter and spotlighting what your friends are sharing. Stories are bigger, cleaner and more organized. For example, if your friends all post the same video, you can just flip through the stories to see what everyone is saying. The new design is based on richer stories, choice of feeds and consistency across platforms. CEO Mark Zukerberg describes the new interface as the “best personalized newspaper” a user could have.

Facebook is taking note of features from some of their competitors by incorporating an icon sidebar on the left-hand side like Google+ with bookmarks and chat contacts available on both desktop and mobile. There is an increased focus on visuals vs. text, like the Pinterest and Instagram platforms.

The News Feed will now be categorized into content themes or channels. In the past you could categorize and group friends, but most users did not take the time to do this. Now, Facebook will automatically do this for you for the more popular categories of content users might be interested in. Check out stories from all of your friends, just look at those stories with photos, see what your friends are listening to or news from artists you like, or check out ‘Following’ to give you the latest news from all of the pages and people you follow.

From a marketer’s perspective, you have a greater opportunity to reach and engage with your audience and have your content be discovered. Why? Because these changes are designed to increase user engagement and people spending more time consuming the content within the newsfeed. With a more prominent ‘Following’ feed on the right-hand side of the home page, users are able to discover content from the Pages and people they follow, giving your message more distribution. Just as content from friends in the News Feed is becoming more visual and larger with the redesign, so are page posts, ads and sponsored stories. Ads on the right-hand side will also be wider, with clearer calls to action. Not only do these updates help user engagement, they are working towards new advertising channels to improve targeted advertising. And with this emphasis on highly visual content posts it’s imperative to include unique photos and videos in your posts to stand a part from your competition.

These updates will be rolled out over the coming weeks, but if you are like us and can’t wait to check them out join the waiting list here: https://www.facebook.com/about/newsfeed

And Facebook isn’t the only one with spring fever, cleaning house and making updates. Just as Facebook has improved the News Feed in a visual way, make sure to check out Digital Royalty University for our updated Facebook and Twitter 101 classes with new animations and demonstrations. As Facebook continues to roll out these updates we’ll be making changes to keep our Facebook 101 class up to date as well. Happy learning!

Can Facebook Apps Still Work?

Post by @natevegas

Facebook has started to cater more to its business-users in recent months by rolling out frequent updates to Facebook’s promotional products. Prior to mid-2012, companies had to hire developers to build custom tabs and apps in an effort to bring the company’s website (business efforts) into their Facebook Pages. “Fish where the fish are!” The experts would wisely say.

As many Page Admins know, trying to duplicate website features into Facebook apps is an arduous effort and often times the resulting traffic doesn’t support the decision. (Will flash work? Is it secure? Can my fans see it on a mobile device?) The truth is, apps can effectively drive repeat traffic to your page, but it can be tricky. Here’s a couple ways your company can benefit from those custom apps.

Contests, Sweepstakes and Giveaways. This is a fantastic way to build your Facebook community and reward your fans. Furthermore, brands can learn more about those who choose to participate, since apps gain insights separately from the page they’re installed to.

One very user-friendly Facebook app solution is ShortStack, which is my personal favorite. Businesses of all sizes can “stack” widgets to create their own custom apps using custom forms, images and external content from YouTube, Twitter, Flickr, SoundCloud, Foursquare, Google Maps and more. There’s even advanced options that let you install to multiple Facebook Pages, database storage features and built in themes.

Disclosure: We used ShortStack for Digital Royalty University’s Facebook 201 class, and on our Ambassadors Program and 8 Royal Rules Apps.

Wildfire App by Google is another pro option with the ability to customize and run promotions on your company page. There are several pricing tiers ranging from very basic to very advanced. DoubleTree by Hilton does a nice job of adding some rich features to their pages such as online booking.

Deliver unique, exclusive content. UFC, VW and Red Bull are crushing this concept. These huge global brands have integrated their Facebook Pages into their overall brand footprint and it shows in their custom apps.

UFC shows preliminary, un-televised fights to those who Like their page – All 10 million of them.

VW lets their fanatics post stories about the rich Volkswagen culture.

Red Bull has their own TV channel celebrating action sports & the lifestyle Red Bull knows best.

Facebook Apps can be a great addition to your Facebook Page if they provide great value to your brand’s community. The trick is letting people know that they exist. Facebook doesn’t make a dime from these custom apps, and this is precisely why I think they’re so difficult to locate to the average user. For this reason, it’s smart to promote your custom app using Facebook’s promotional products. Keep that in mind when you set a budget.

What brands have you seen using custom apps effectively?

Facebook Innovates the Gift-Giving Process

Post by @julieyeats

Valentine’s Day is just around the corner, and while some couples will be celebrating in person with flowers and chocolate, others must settle on showing their affection from afar. Luckily, Facebook has streamlined this process with their new Gifting functionality. But it doesn’t just have to be for Valentine’s Day – birthdays are a great excuse to send gifts as well.

There are a few ways to give gifts. A quick and easy way to give, especially if you are forgetful, is to check the birthday reminder in your newsfeed. It lists your Facebook friend’s birthdays and with the click of a button, you can send the suggested Starbucks gift card (Facebook shows you if your friend has actually ‘liked’ the Starbucks page), or simply click through to choose another gift. Digital gifts, such as gift cards, are emailed within 24 hours to the recipient with redemption instructions and can include a personal note.

The other gifting option is to visit your friend’s timeline and select the “Gift” button. From there, you can browse by category to find the perfect gift. If your friend has ‘liked’ various brand pages, Facebook will suggest gifts for them in the ‘recommend’ tab. There are hundreds of items to choose from, ranging from five-pound gummy bears to baby blankets.

After selecting the perfect gift and entering your payment information (which can be deleted after the payment is processed if you do not want your information stored on Facebook), you can choose to make your gift public or private by selecting the “Share Gift” checkbox. If you are buying something you’d rather keep between you and your friend, they will receive a private notification and the gift will not be posted to their timeline. As the gift-giver, your part is done. Once your friend is notified of their gift, they must preview it, accept it, and enter their shipping information.

You will be notified when your friend has accepted the gift. During the preview process, your friend can select their size or favorite color, depending on what the gift is. And if they aren’t as excited about that banana-shaped USB drive as you thought they’d be, they have the option to swap the gift altogether. As the gift-giver, you will never know (virtually, that is) if your original gift was exchanged. The original gift will remain on your friend’s timeline regardless. It’ll take some real-life snooping to figure out if the Hello Kitty travel pillow you gifted was a keeper or not. After the gift has been shipped, no returns are allowed, and exchanges are only accepted if the item arrives damaged. Gifts that have not been accepted within two weeks will be canceled and the money refunded.

Facebook even has a “Gifts That Give Back” section where you can make a donation in honor of your friend to one of the dozen charities listed on the site.

With this rollout, Facebook has drastically simplified both the gift-giving and gift-receiving process. Givers can easily choose a gift without having to ask for a shipping address (great for surprises!) and gift recipients can customize their gift and discreetly exchange well-intentioned, but unwanted items.

What’s New: cha, cha, cha…changes! Again.

Blog by @erinneray

A few new features and tips for Twitter, Foursquare and Facebook.

Embedded Tweet Enhancements:

Embedded tweets just got better as they now display with expanded media like photos, videos and other content shared in a tweet, just like on Twitter.com. New updates to the design make embedded tweets easier to read and you’re able to view actions like retweets and the total number of people who have favorited the tweet to evaluate engagement levels. The tweets are interactive and enable those viewing to reply, retweet and favorite directly on your website.

The loading time is also faster which means you aren’t taking that usual candy break while you wait for that tweet to load on the page. And they’ve made it easier and faster to navigate through embedding them on your sites.

How to embed a tweet on your website:

Just click the ‘more’ button in any tweet on twitter.com, select ‘embed this tweet’
Copy the HTML embed code and paste this directly into your article where you’d like the Tweet to appear (there’s a handy little preview which shows you how the tweet will look.)
If the tweet is a reply, you’ll be given a checkbox inside the embed dialog that allows you to exclude the rest of the conversation.
Voila! You just plused out content on your website.

Check out some of @AmyJoMartin‘s predictions for key social media trends in 2013, via @HuffingtonPost: http://t.co/kQfjIp7O

January 24, 2013 2:50 pm via webReply RetweetFavorite

@DigitalRoyalty

Digital Royalty

Foursquare’s got a new look:

Foursquare had a mini-mobile facelift. Now your friends get to see all of your adventures, organized right on their phone and vice versa. When you view check-in’s that your friends have shared on Facebook or Twitter from their phone, you’ll see a brand new page visually organized with all the details of their check-in, including address, photos, badges, points, comments and likes. And you’re able to easily like or comment on their check-in right from the web view, or open the Foursquare app to learn more about that location. The restructure and makeover of their dashboard makes it much more user-friendly.

Facebook Graph Search:

Facebook’s latest feature is Graph Search, which is still in beta. If you don’t have access yet you can request it here. It’s a new form of social search that relies on your friends and connections on Facebook for results on topics you’re looking for.

From a personal page side, Graph Search helps you find people who share your passions, discover restaurants, music and more – all through your friends likes interests.

From a business perspective, Graph Search is all about connecting your audience. When people are asking friends of friends about a topic related to your industry, Graph Search will connect them. It is important to have your Facebook Page up to date with your location and address since Graph Search uses geo-targeting.

Hypothetically lets say you own a pizza restaurant in Chicago. If people are searching for “Restaurants in Chicago my friends have been to,” and if any of their friends have checked in at your pizza restaurant it will populate in the search results and drive more traffic to your Facebook page. It will be a great way to drive more traffic to business pages.

How Facebook is evolving online shopping

Blog by @ErinnERay

On the heels of the largest social network hitting the milestone of 1 billion users, Facebook is testing a new feature on their platform, the “Want” button – enabling consumers to create wish lists for products they desire.

This is part of a test of “Collections” functionality exploring Want, Collect and Like buttons to see what works best for consumers sharing what they want and like from a brand.

This new feature leads brands down a new avenue, evolving e-commerce on Facebook. I think this will change the way consumers interact with a brand and drive revenue for brands. People can easily share things they are interested in with their friends, then Facebook friends can click through and buy the items right off of Facebook.

Here’s how Smith Optics is using the feature.

Smith Optics created a new “Collection” for the Vaporator Series Goggles, which shows up on their page’s wall and in their follower’s news feed.

Consumers can view the collection, select products and click on the “Want”, “Collect” or “Like” button. (The current test allows users to “Collect” or “Like” a product – Facebook is testing all three buttons.) You can personalize the products, if you choose – just fill in the description of why you want the product. There is even a link to buy right away.

After “Wanting” the product, it posts to your personal wall and shows up in your news feed so your friends can comment on or take note that you want the product. Great for gift ideas, right?

You will not see the photos unless you or one of your friends has “Liked” one of them. This new feature was designed for products to be discovered in news feeds, so people will be able to engage with these collections and share things they are interested in with their friends, nearly independent from a brand’s ad pitch.

When we share our wish lists, we open the door for opinions and reviews on the products we ‘wanted/liked’ from our most trusted audience – our friends! Because, let’s be honest, we do care what our friends think. Who wants to be called out for their mini-van purchase or that sweater that’s way out of style that you just liked? This is going to be interesting!

Think of the potential. Facebook is taking the guesswork out of gift giving. Not sure what to get your girlfriend for her birthday? Check out her ‘Want List’ on Facebook. A gift registry for your wedding just got a whole lot easier. You’ll never have to leave your house – just use the Collections feature on Facebook.

Facebook is testing this new feature with seven select retail brands first before rolling out. This certainly has great potential for additional industries beyond retail. Hospitality – allowing people to share their travel plan wish lists. What places they want to go to, hotels they prefer to stay at, restaurants and attractions they want to visit, what promotions and packages appeal to them. Auto – what cars they are considering for their next purchase. Sports – what tickets they want for an upcoming game. The options are endless.

Great timing for this feature as we head into the holiday shopping season. Have any predictions for Cyber Monday?

Check out some of the Facebook pages currently testing this feature. Let’s get ready to shop!

Fab.com – http://www.facebook.com/fab.com

Michael Kors – http://www.facebook.com/michaelkors

Neiman Marcus – http://www.facebook.com/neimanmarcus

Pottery Barn - http://www.facebook.com/potterybarn

Smith Optics – http://www.facebook.com/SmithOptics

Victoria’s Secret – http://www.facebook.com/victoriassecret

Wayfair – http://www.facebook.com/wayfair

Digital Royalty University is currently offering a Facebook class along with several others, take a spin on our website.

Digital Royalty Turns Three!

It’s Digital Royalty’s third birthday! Years in the social media industry are like dog years, so that would technically make dR about 21 years old, right? At any rate, it’s been a wild and crazy ride for the entire dR team and industry in general, but without a doubt an enjoyable and growing experience for us all.

In honor of our anniversary, here’s an inside look at major accomplishments and milestones for Team dR. I know I speak for the entire team when I say that each of us could have dedicated an entire blog post to answer the following questions, but to prevent annoying scrolling on your part, here’s a snap shot:

Britt Johnson:

Career highlight while at dR?: One my my greatest highlights came only a few weeks after I started working at dR during the Fast Five golden ticket hunt with The Rock. Being able to see fans receive personal phone calls from their hero was such a unique experience. It opened my eyes to the reach and impact of social media, but also how it can connect people in a very personal way.

How has the social media landscape has changed during your time at dR?: Besides @JustinBieber growing from 9 million Twitter followers to 19 million, the major change in the last year is that brands are spending more and more on their social efforts. So much so that money is being allocated to digital staffing and social ad spend as opposed to traditional marketing tactics. It seems as though people are finally viewing social media as a necessity as opposed to a trend (Finally!).

Kirsten Stubbs:

Career highlight while at dR?: I’m always a bit taken aback when I’m able to help people for whom I have great respect. A few of those times stand out: Helping Epic Records CEO L.A. Reid develop strategies to inspire his fans on Twitter, TIME writer Joel Stein half-jokingly challenging me to make his so-called mundane lifestyle (like his love affair with peanut butter coexisting with his child’s peanut allergy) worthy of social media, and helping up-and-coming stars on The X Factor USA utilize social media to make their dreams come true (and then getting to watch it happen.)

Career/Life lesson gained while at dR?: Age is irrelevant if you make it irrelevant. If you come into anything confident in your abilities, passionate about what you’re doing and tireless in your work ethic, no one cares if you’re 18 or 80. Results speak far louder than years. Do good work and good things will inherently come to you.

Amanda Perkey:

Career highlight while at dR?: Professionally: Being a part of the cultural shift at FOX Sports. The growth from the 2011 World Series, start of the NFL season to the Daytona 500. Good things to come for the FOX Sports crew. Personally: Meeting Terry Bradshaw (There is a LONG back story but I’ll spare you).

Career/Life lesson gained while at dR?: A day doesn’t go by where I don’t learn something that can’t be applied to my life and/or career. My lessons can be applied to both… I’ve learned to trust my gut, help other people reach their goals and to have confidence in every person I work with and for. I have a lot more, but figured I’d spare you.

Chad Martin:

Career highlight while at dR?: I’ll never forget the night I was sitting at dinner with Amy Jo, brainstorming how to leverage Shaquille O’Neal’s move to the Boston Celtics. We came up with the concept that Shaq should ask his Twitter followers what his new nickname should be. So she sent him a text and he agreed to tweet. Minutes later, we look up at the TV in the bar and his tweet was being featured on ESPN’s SportsCenter. Talk about real-time.

How has the social media landscape has changed during your time at dR?: Social media started when we started and has drastically changed by the day ever since. We were on a call with Facebook the other day talking about their ad platform and they wrapped the call by telling us, “we’ll give you a call in a day or so, because we know things will change by then.” Pretty standard.

Britnee Johnson:

Career highlight while at dR?: Attending my first in-person Digital Royalty University training sessions in August of last year with more than 100 FOX Sports employees. It was energizing explaining the impact that 140-characters can have on the sports world and watching people have an “ah-ha” moment.

How has the social media landscape has changed during your time at dR?: Twitter received an entirely new makeover since I first started at dR. The evolution of this one platform alone has impacted how I look at the social landscape in general. Adaptation is key!

Alana Golob:

Career highlight while at dR?: I’ve been fortunate to have countless incredible experiences during my two-years at dR. Besides having the opportunity to meet Matt Lauer at the Today Show (swoon!) and live on Tony Hsieh’s tour bus for three months, I think one of my greatest moments came last year when I completed the Digital Royalty University training program for the 250+ DoubleTree by Hilton properties around the world. Over the course of six weeks, I led 32 webinar training sessions for 500 employees on multiple social platforms. It was definitely a growing experience.

Career/Life lesson gained while at dR?: I’ve learned so many valuable lessons during my time at dR that I am truly grateful for. The main one that stands out to me is the importance of self confidence. It doesn’t matter what age or gender you are. Confidence is the best weapon you can arm yourself with. For most it doesn’t come easy and for me it’s a work-in-progress. Look at it this way, if you don’t have confidence in yourself, how can you expect others to? When it’s go-time, you have to do whatever it takes to put on that game face and own it.

Erinn Ray:

Career highlight while at dR?: I just started three weeks ago, so I anticipate many highlights to come. Thus far, getting to now work with the first person I ever followed on Twitter, @Diego_Dog, the company’s Chief Dog Officer.

Career/Life lesson gained while at dR?: Act now. From my experience, little comes to those who sit and wait, just do it. Whatever you are waiting for, the moment or opportunity will pass you by. The faster you fail the sooner you can figure out what works.

Jessica Smith:

Career highlight while at dR?: I can’t say there is one specific event or person that I have met. Only that after many years and many jobs, I truly feel appreciated and valued. I have a sense of importance in someone else’s life and find rewarding satisfaction in helping facilitate the success of those around me. Even if that is simply and humbly getting them to where they need to be.

Career/Life lesson gained while at dR?: #1: Confidence. You are capable of just about anything. You just have to figure out how. #2: Kindness. Never under estimate the power of the smallest gesture, a hug, a card. Maybe even a bag of Skittles. Lose the inhibitions or false ideas that you are not capable. YOU ARE!

Laura Lombardi:

Career highlight while at dR?: I think my career highlight at dR was honestly the phone call I got on a random Wednesday night from Amy Jo and Alana to be a part of the team. I’ve had a lot of amazing moments since then including chatting with LA Reid from The X Factor about Twitter, but for me personally that is still my stand out moment because it started this amazing journey.

How has the social media landscape has changed during your time at dR?: One way how the social media landscape has changed during my time at dR is obviously the Facebook Timeline pages. And I’m just gonna put this out there, I’m a lot like Facebook, I like to constantly reinvent myself and evolve, but I’m learning a lesson I hope Facebook does too. Sometimes it’s good to commit for a while.

Diego Dog:

Career highlight while at dR?: Definitely sleeping on my royal throne in the office. (And, when the humans accidentally drop food on the ground.) Life is all about being at the right place at the right time. Oh, and did I mention sleeping?

Amy Jo Martin:

Career highlight while at dR?: The joy I feel while witnessing the individuals on my team grow is indescribable. It’s not just seeing them become more successful though. We’ve found that when passion, skill and purpose collide, happiness resides. My goal is to help others find that blissful collision and now I’m watching my team help others find theirs. Powerful.

How has the social media landscape has changed during your time at dR?: In the beginning, I viewed social channels as a stepping stone to eventually promote something. As a marketer by trade, social was a perfect way to naturally integrate brands into conversations versus interrupt the conversation. Then one night everything changed. Social media was something much bigger. Not only my outlook on social media changed but my outlook on life.

Career/Life lesson gained while at dR?: People are the most important part of business. It’s not what you do, it’s who you choose to work with. From team members to partners and clients, the people make all the difference in the world. Who you say ‘no’ to is just as important as who you say ‘yes’ to.

Cheers to many years and welcomed changes ahead.

Surveys Get Social with DoubleTree by Hilton

By Kirsten Stubbs

Like eco-friendly light bulbs and stocking up on economy sized packages of paper towels at Costco, even before social media can make you money, they can inherently save you money. And when it comes to market research, social surveying can save brands time and money with significant and valid results from a substantial sample size to help better serve customers.

Such is the case for DoubleTree by Hilton, the socially savvy hotel chain known for its comprehensive social media training at each of its 250 international properties as well as last year’s social-centric nationwide Cookie CAREavan Tour. The brand is now using social media to identify how it can improve travel for guests and continue to deliver the DoubleTree by Hilton brand promises. Additionally, the brand is using this unique method to engage and further enhance their online community.

In support of DoubleTree by Hilton’s slogan “The little things mean everything,” the brand is asking guests to answer a few simple questions on a Facebook tab for the chance to win a tin of their signature chocolate chip cookies. The instant feedback allows DoubleTree by Hilton to get a true sense of how their community defines and experiences travel. The tab is being marketed via promoted tweets and Facebook ads to create a comprehensive campaign bridging all of the brand’s social media platforms in a way that benefits both brand and guest.

The mix of valuable feedback for the brand and a sweet prize for guests, as well as heightened awareness of both, is resulting in exponential growth in DoubleTree by Hilton’s online community. In ten days following the campaign’s start, the brand’s Facebook likes have grown more than 30 percent, Twitter followers have grown more than 15 percent and their weekly ‘People Talking About This’ metric (the brand’s Facebook engagement) has increased by more than 427 percent, now encompassing a staggering 14 percent of their total Facebook fan base.

To hear more about DoubleTree by Hilton’s “Little Things” initiative, follow along with the conversation on Twitter by searching #LittleThings or read the recent HubSpot article featuring the campaign, or fill out the survey for a chance at winning DoubleTree by Hilton cookies yourself.

Google+ Makes Strides with New Brand Pages

By Alana Golob

Although the fate of Google+ and its 40 million users may be unknown, the platform has been making big (and quick) strides this week with the roll-out of the new Google+ Brand pages. Similar to Facebook, Google+ Brand pages allows brands to develop pages to publish content including photos, videos and links. Users can now add their favorite brands, teams, athletes and celebrities to their Circles. One added perk of Google+ Brand pages is the ability to have an animated photo strip. For a great example, check out what Red Bull did.

Google has successfully developed a platform that is focused on the elements that enhance communication and interaction, whether it’s between family members or a brand’s loyal consumers.

The following are key takeaways from the Google+ platform:

Google+ Circles:
My husband knows better than to talk to me about fishing, because it’s a guarantee that I’ll stop listening within the first 2.3 seconds. The same goes for me and talking to him about my favorite reality TV shows. Google has taken this basic communication principle and developed Google+ Circles. This feature allows brands to segment their audience based on demographics/geographics by adding them to specific Circles. Marketers then have the ability to control the content that their audience digests and deliver value that is relevant to a specific audience (circle).

Google+ Hangout:
As technology progresses, human interaction will continue to decrease at the same rate. Nothing will ever replace the power of face-to-face interaction, and Google+ Hangouts makes an attempt to fill that void. The feature allows brands to have live video interaction with their consumers, guests and fans. Imagine the relationship potential there.

Founder of Digital Royalty, Amy Jo Martin, had the opportunity to take part in a G+nius Women Panel hosted on Google+ Hangout prior to her speaking at an upcoming TEDxRainer event. Five speakers participated with one moderator. Although Google+ Hangouts limits session to 10 individuals per Hangout, the cool factor is that the one-hour panel discussion was recorded and repurposed on YouTube so it could be shared with thousands and watched, here.

On a larger scale, Will.i.am gave exclusive backstage access to fans through Google+ Hangouts On Air that was broadcasted live on YouTube back in September.

Google+ Badges:

Following the Brand page roll-out, Google+ did a quiet roll-out of their Google+ Badges. The Badge signifies which of your friends have given a “+1” to a website, or in other words given their recommendation. It connects your Google+ brand page with your website. The Badge also gives the user the opportunity to add a site to their circle. This increases visibility to your site, which ultimately leads to higher web-traffic. A brands potential reach of +1 doesn’t end with the 40 million users on Google+, but the billions of people that visit Google each day.

It’s your move, Facebook.

Google+ Makes Strides with New Brand Pages

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