Help My Mom!

Mother'sDay_BlogPost

We love our moms and we know you do too. BUT, don’t you sometimes wish you could put your mom’s social media usage on timeout? Us too. We’ve seen everything from accidental Facebook shares, to tweets that should be @replies. Hashtags? Don’t even bother! So, in honor of Mother’s Day and to show how much we care about all the wonderful mothers in our lives, Digital Royalty University is offering a helping hand through our “Help My Mom!” campaign.

We’re awarding three lucky moms a personal online session with a Digital Royalty University instructor to help them get their social media presence dialed in. Additionally, we will be selecting 30 additional moms to participate in an upcoming Digital Royalty University live social communications webinar and thanks to our friends at FlowerShop.com, those 30 mom’s will also receive a $30 gift voucher to FlowerShop.com.

Whether it’s to help with understanding the difference between a public tweet or an @Reply, how to use Google Hangouts or FaceTime, or just some best practices on what to post and what not to post on Facebook (emphasis on what NOT to post), your mom will go through the same social communication training exercises that we’ve put Digital Royalty University graduates through for the past five years. Included with the one-on-one session is a Team Renegades toolkit: a Digital Royalty t-shirt, an autographed copy of The New York Times Bestseller Renegades Write The Rulescomplimentary access to the suite of our online social communication classes and a $100 gift voucher for a flower arrangement from FlowerShop.com. 

So, how can you nominate your mom? Use our hashtag, #RoyalHelp on Twitter, Facebook, or Instagram and include an example, a quick sentence, or if you’re really brave, a screenshot of a funny social media blunder your mom has made. Here’s some examples.

Help My Mom Learn Social Media

The winners will be selected and announced on Thursday, May 8. Lastly, we’re hooking you all up with a 50%-off promotion code for our Digital Royalty University classes and a $15 gift voucher to FlowerShop.com so that you can give the gift of education (and pretty flowers) to your mom this Mother’s Day. Use the code “HelpMyMom” at checkout on Digital Royalty University and FlowerShop.com to redeem. Offer expires on May 11.

Together we can turn your mom from a social newbie into a social rockstar.

#RoyalHelp 

#HudsonRules and So Does Social Media

Post by @AlanaGolob

Last week I witnessed first hand the true force of social media when people come together for a single cause. I was in Vegas at the dR corporate headquarters and received a call from my husband in Scottsdale telling me that Hudson got out of the house and his collar wasn’t on. Being miles away, I felt extremely helpless and feared the worst as my husband and my friend searched the entire neighborhood for hours looking for Hudson.

Fortunate for me I work with an incredible team of people who dropped everything they were doing to help me track down Hudson using the best tool at our disposal, the internet. Thanks to Amy Jo’s suggestion, I started posting photos of Hudson on my personal accounts as well as the Digital Royalty accounts – encouraging people to help spread the word. Amy Jo took to Twitter using the hashtag #FindHudson, while tweeting every Arizona shelter, news station, anchor, oh – and even encouraging Arizona Cardinals pro football star, Larry Fitzgerald, to help us spread the word. This is a perfect example of how influence can be scaled for good.

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I was completely humbled by the overwhelming support of past co-workers, old high school friends and hundreds of complete strangers on each social channel. People genuinely wanted to help find Hudson and I couldn’t be more grateful of their support.

Below is a graph to illustrate the social impact. On the day Hudson went missing there was a significant spike in online conversation. More than 70% of the total conversation surrounded keywords associated with Hudson and the highest amount of mentions originated from Arizona and Nevada.

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While my co-worker/friend, Erinn Ray, searched the internet to find the most useful resources to find lost pets, she came across the site, Lost Dogs Arizona and joined. Within minutes they posted a Facebook post on their page with a photo of Hudson. Then a complete stranger (thank you, Susan!) stumbled across the post of Hudson, searched Craigslist and found a lost/found ad with an exact description of Hudson. As I boarded my flight home to Phoenix, I received a call from Susan telling me about the listing and giving me a phone number to contact the people who had Hudson the whole day. (Helpful tip for pet owners, always look on Craigslist first to see if anyone found your pet. Who would have thought?! Not me.) 

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Thankfully this story had a very happy ending thanks to the internet and the kindness of each person who played a helpful role. All of us at Digital Royalty had a bit of an “ah-ha” moment from this experience and were further reassured of why we’re in the business that we are in. Social communication is a scalable, unstoppable force without limits when we work together to combine our influence for a good cause. If we can find a lost dog using social media, just think if we used that influence to help find missing children? Food for thought.

My key takeaway from this experience is first and foremost that there are still tons of really, really great people in the world. Secondly, the internet can be a beautiful thing when it’s used to help people. And lastly, it sometimes pays to be that obnoxious dog owner that constantly posts photos of their dog on the internet…#HudsonRules. Hey, even dogs need personal branding (wink-wink).

A big THANK YOU to everyone was involved and supported. Watch the news segment on 12 News by anchor, Bryan West. If you’re a pet owner, there’s some helpful tips about how to use social media to find a lost pet.

 

Social Media Spring Cleaning

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Post by @ChelseaHartling

Spring cleaning sounds like a serious drag. It’s that time of year when we’re supposed to clean out our closets to make room for warm-weather clothes, dust off our winter hibernation spaces, and get ready for the warmth of summer to make us feel human again. But while we’re all procrastinating the inevitable act of digging our homes out from the metaphorical winter snow (or maybe actual snow if you live anywhere other than sunny Las Vegas), we forget about a few other important spaces that need some sprucing up. For example, when was the last time you cleaned up your social media accounts?

Here’s a couple tips for doing a little social spring cleaning.

1. Change your passwords.
This is the perfect time to solidify your online privacy by changing your passwords. Check out this article from TIME for a quick trick for setting a strong password that you won’t forget.

2. Change your avatar.
If you’re anything like me, you probably don’t change your avatar all that often. That photo you have up is probably no longer an accurate representation of what you actually look like since it was taken 4 years ago. Clean it up by swapping it out with a more recent selfie. And it doesn’t hurt to make your avatars consistent across all your social sites either.

3. Update your bio.
On that note, if you’ve recently changed career paths, discovered a new affinity for burritos, or even thought of a random fun fact that everyone should know about you, update that bio! Keep it fresh. With all the new friends & followers you’re bound to gain this year, you need to give the people what they want: recent & relevant information about you. Make sure all your links are up to date and your bio is optimized with hashtags and handles. Most of all, don’t be afraid to let your personality shine through.

4. Clean up your friends & followers.
If you’ve ever though to yourself, “why am I still Facebook friends with this person?” then now is the perfect time to cut them loose. At one point it was cool to see how many friends you could rack up on Facebook, but as the social space matures, we must mature with it. It’s all about the quality of friends and followers, not the quantity. If someone spams your notifications with Candy Crush invites or clogs your newsfeed with an unreasonable amount of selfies and inspirational-yet-cryptic quotes, social spring cleaning could become your new best friend. I also recently discovered this app called “JustUnfollow.” It shows you information like who you’re following that isn’t following you back and who has recently unfollowed you. It’s a great way to monitor your Twitter and Instagram followers and make sure you’re not following anyone who doesn’t care to follow you back. Clean it up and treat yo-self to a healthy social ecosystem.

Got any other social spring cleaning tips? Share them with me on Twitter @ChelseaHartling.

Humanization Leads to a Hole in One

Post by @AlanaGolob

When brands lead their social media strategy with humanization, it often leads to successful results. The LPGA has made a commitment to humanize the players of the Tour through on-going Digital Royalty University education, regular communication meetings with select players and their willingness to take risks within the social space. And their efforts aren’t going unnoticed (read espnW article). The LPGA used last weeks Founders Cup Tournament as the perfect opportunity to go big and give fans exclusive access into the tournament and exposing the players through the following social event activations:

 

 

1.) Google+ Hangout with Jessica Korda:  The LPGA hosted their first-ever Google+ Hangout with superstar golfer, Jessica Korda live from the Founders Cup. The Hangout was hosted by the LPGA’s Chief Communication Officer, Kraig Kann, alongside Stanford Golfer (and our Royal Intern), Danielle Frasier and golf blogger Neil Schuster. Fans had exclusive access to Jessica for 45-minutes to ask questions through Twitter and the Google Hangout Q&A feature directly on the Hangout. Watch the full Hangout, here. Big hit.

LPGA Instagram Takeover

2.) Instagram Takeover:  Instagram takeovers are a great way to give a look into the average day of someones life through photos and videos. LPGA golfer, Danielle Kang took the “keys to the castle” of the LPGA Instagram account and gave fans a sneak peak into her life, which even included a round of golf with Bruce Jenner and her recovery session off the course.

Side note: Keep an eye on our Digital Royalty Instagram account, as we plan to do #dRRoyalTakeovers on a regular basis to give you a look into what we’re up to.

LPGA golfie

3.) #LPGAGolfie:  Taking the selfie to the next level, the LPGA is using GoPro’s to capture a unique perspective from each of the tournaments by placing a GoPro in the bottom of a golf hole. These #LPGAGolfies are captured by using the timer setting on the GoPro combined with the wifi feature on the camera that connects to the iPhone app. Pretty rad, right? We think so.

To help further inspire the game of golf, GoPros are also being used to give fans an up-close vantage point to players swings and putts on the course. Here’s a look at golfer Karrie Webb teeing off.

4.) #LPGAMeetUp:  The LPGA hosted their second player meet-up with Azahara Munoz at the Founders Cup. Fans were able to find out the location and the time of the #LPGAMeetUp by following the LPGA social media accounts. The first fans to arrive had a chance to win SkyBox tickets to the tournament, as well as meet Azahara. When fans are able to meet their favorite players all because of social media, it’s a beautiful thing and they instantly rise the fan ladder.

LPGA Meetup

Interested in learning more about event activation strategies? Give our Digital Royalty University class, “The Art of Event Activations” a spin. It will walk you through how to develop your own storytelling strategy and execute social media stunts.

What You Need To Know About Banjo App

Post by Sara Farr (@Rebel_702)

Remember the days before DVRs? I do, and now it seems like a barbaric experience. I recall having to insert a VHS tape, rewinding or fast-forwarding it, while trying not to record over an episode of a show I previously taped. Much like our television habits have evolved, social media is evolving the way we consume information. Look for new players to start delivering different feature sets, streamlining information while customizing and de-cluttering users’ news feeds. A Las Vegas company called Banjo is doing to the Internet what TiVo did for television – that’s right: no more missing out.

Banjo is seeking to be your one-stop place for user-generated and featured promoted top new origination stories from around the world. So what do you need to know? How does it work?

Getting Started

First, download the app (iOS; Android) and sign in with your preferred channel of social media. Twitter, Instagram, Google+, Foursquare, LinkedIn and Facebook are currently supported.

A Las Vegas company called Banjo is doing to the Internet what TiVo did for television.

What Banjo delivers

Banjo app searches the top sites (Twitter, Instagram, and Facebook, etc.) for events that people are talking about publicly.

Explore & Experience Banjo

So, for example, the next time you’re running late to a concert, it’s no problem! Just look for that concert on Banjo and it will show you up-to-the-minute posts by fellow attendees. Are you in love with Beyonce (like me) and want to know what her tour looks like around the world? By using the search feature you are able to see what other fans in different countries are experiencing, even if it isn’t currently a trending topic under the music category.

Banjo also allows you to share on your social media platform of choice something that was posted about an event.

Banjo social sharing

While it looks closely at which content people are talking about most, Banjo operates in categories: trending events, news, sports, music, more events, and even allows you to suggest an event. It filters out content that would be useless to many users (…ahem, selfies?).

Banjo uses geo-location technology

Banjo shared trending events, news & more.

You can be sitting anywhere and by allowing Banjo access to your location you can see what people are talking about near you.

What about privacy?

Even though you can search for content posted based on location this site doesn’t share your location, unless you have given Banjo consent.

According to the app’s privacy settings:

“any post that appears on Banjo appears because the user has chosen to include location in the post. Depending on the privacy setting and network used to publish, posts may be visible to the public generally or select individuals.

Banjo maintains the privacy settings of its members’ networks so that posts are shared with the intended audience only.”

Why use Banjo?

In my case, I was tired of looking at “trending topics” on multiple social media sites. I felt as though I didn’t have enough time to spend looking on every platform just to stay up to date. Some of the “trends” I found were not something newsworthy that I’m specifically interested in knowing about. Banjo is a different kind of experience and I’m addicted.

Cheers to this easy to use app with a sleek interface coming straight out of our Vegas neighborhood. I think it’s revolutionary! Welcome to the new era of how we consume social media.

The Voice of the People

Post by @AlanaGolob

The strength of social media is that it gives everyone and anyone the platform to have a voice and make it heard. It’s scalable, it’s impressionable and it’s impactful. Social media doesn’t discriminate, you don’t have to be a celebrity or a congressman to be heard. We all have the ability to own our voice if we chose to do so.

For those of you not aware of the recent controversy in Arizona, the SB 1062 Bill was proposed that would have allowed individuals/business owners to refuse to serve customers based on religious grounds, i.e. the right to discriminate based on sexual preference or marriage views.

What did the people do when they heard about the new bill? They turned to the internet to express their opinions on the bill. Floods of tweets and Facebook posts poured in and people updated their avatars with statements expressing support for equality. I think we can all agree that Arizona took a slight PR hit this week.

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#SB1062, “Jan Brewer” and “Arizona” were all trending on Twitter and Facebook for most of the afternoon. There are more than 63,000 posts including the hashtag #SB1062. 

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Amongst those posts included official statements from the MLB and the NFL even went as far as to threaten to pull the Super Bowl out of Arizona next year.

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Influencer and regular activist, Sophia Bush rallied her more than 1.5 million combined followers on Twitter, Instagram and Facebook to help spread the message of equality.
Screen Shot 2014-02-26 at 6.19.51 PMCorporate America also stood up to Arizona lawmakers and joined the fight against the bill via statements including Apple, Delta, Petsmart and others – which also sparked conversation on Twitter and was covered on several major media outlets.

Gov. Jan Brewer also turned to Twitter to share the outcome of the bill minutes after she publicly announced the veto through a televised press conference.

Screen Shot 2014-02-26 at 6.34.25 PMWhen the veto was announced, what did the people do again? They turned to social media and this time around their posts had a slightly different sentiment.

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We’ve seen this time and time again with social communication channels. When controversy arises, people turn to the internet to express their opinions, whether to spark a revolution in Egypt or lobby to bring back their favorite latte.

What does this new way of communicating suggest? That perhaps the government should evolve it’s procedures and practices. Yes, I realize it’s not a new concept to suggest that the government is operating with an outdated model – but what if the government turned to the internet (the people) to crowdsource bills and collect votes vs. the senate? It seems to be an effective practice for the people and brands around the world that are turning to the social space to improve their value offering and build lasting relationships.

Power to the people!

 

 

Winter Olympic Hashtags: The Best Of The Best

Post by @MeganPura 

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In honor of Jimmy Fallon’s latest masterpiece, the #hashtag2 video featuring Jonah Hill, we thought we would revisit the always entertaining topic of the hashtag. Our team has enjoyed many laughs over the hashtags that have developed throughout the Winter Olympics in Sochi. This is a look at our favorite Winter Olympic hashtags, and which ones we believe deserve the Gold Medal.

Without further adieu, here are Digital Royalty’s top Winter Olympic hashtags:

1) #SochiProblems: Long before journalists and athletes arrived in Sochi for the Winter Olympics, there was much skepticism about Sochi. Concerns included safety, budget, and civil rights issues.  Would Sochi be ready? As guests poured into Sochi, Journalists turned to twitter to report their troubles with Sochi which included incomplete hotel rooms, open construction zones on public streets, and stray dogs. Enter #SochiProblems.  As of today, @SochiProblems has close to 100k more twitter followers than the official Winter Olympic handle, @Sochi2014.

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THE GOLD MEDALIST: Clorox.

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Clorox saw an opportunity with #SochiProblems and jumped on it while it was trending. Though many companies remained silent on this controversial topic, Clorox spun #SochiProblems into something positive and offered an authentic solution with one of their products. With over 1,100 retweets and 915 favorites, the tweet was well received.

2) #OlympicPickupLines: Maybe it’s because Valentine’s Day landed in the middle of the Winter Olympics. Maybe it’s the 100,000 condoms that are available to athletes in the Olympic Village. For whatever reason, Jimmy Fallon, the ultimate social media wingman, asked his followers to tweet their favorite #OlympicPickupLines to him. The result, 36,000+ Olympic Pickup Lines in tweet form.

THE GOLD MEDALIST: Jimmy Fallon for the win.

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We already know that Jimmy is a master at social TV. With #OlympicPickupLines, he proves our theory correct by tapping into the Olympic momentum and putting a Jimmy Fallon spin on it.

 3) #SochiSelfie: The Sochi Selfie is one event that almost all of the Winter Olympians have participated in, and for good reason. In our experience, photos which feature a public figure such as a celebrity or an athlete get higher engagement than those that do not. The official “venue” for #SochiSelfie knows no bounds. Athletes posted pictures of themselves walking the Opening Ceremony, hanging out in the village on their off days, and practicing at official olympic venues. Those athletes who were lucky enough to walk away with Olympic hardware, such as Julia Mancuso, took to Instagram to post a #SochiSelfie with their medal. The athletes in Sochi have embraced the selfie and fans around the world are benefiting by gaining an inside look at the world of an Olympic athlete never seen before.

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 THE GOLD MEDALIST(S): The athletes of Sochi 2014 are the clear winners here.

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By giving fans exclusive peeks behind the scenes of this global event, they are leveraging their star power, which may fade in the coming months. They are “being the media” and following one of Amy Jo Martin’s 8 Royal Rules of Social Media.

4) #WeAreWinter: Team Canada utilized social media to take a different approach to their team pride strategy this Olympics. Unlike the official hashtag of Team USA (#GoTeamUSA), Canada’s official hashtag doesn’t mention “Canada”. Instead, Canada puts a stake in the ground with their statement of winter ownership.

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 THE GOLD MEDALIST: Canada.

WeAreWinter

Team hashtags are tired. Remember #TeamJacob and #TeamEdward from the Twilight era circa 2008? With a strong statement hashtag like #WeAreWinter, athletes and fans alike are more likely to use it and engage with it.

 5) #LoserKeepsBieber: It didn’t take long for the hashtag to trend on twitter after an electronic billboard with a photo of Justin Bieber and the caption “Loser Keeps Bieber” went up in Chicago shortly before the Canada vs. USA Gold Medal women’s hockey game.

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THE GOLD MEDALIST: The public. Because this is funny. *Disclaimer: We don’t support bullying of any kind. However, we see the humor in this #hashtag.

Dumb Starbucks: Why It Worked and What’s Next

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Post by Royal Intern, Sara Farr

This week your news feeds were probably overflowing with posts about Dumb Starbucks. Mine were. People were taking road trips and lining up for hours to experience the unprecedented stunt. (Or was it?) Those who were there were busy posting it on their networks to inform the masses. Dumb Starbucks went viral and gained national attention thanks to Twitter. On YouTube, the account was gained over 10,000 views per hour and with over 14,000 followers on Twitter, people were curious and busy speculating.

Who was behind this? Numerous people on Twitter and Facebook thought Banksy, a UK street artist, could be behind this parody stunt. Days later, it turns out Nathan Fielder, a comedian, is the mind behind the art of free coffee and pastries, all in the name of brand mockery.

So, why did it work?

  1. The name was clever. It was playing off a brand we all know, love and one that many have strong opinions about.
  2. Social Media (primarily Twitter) brought life to what some thought of as only a parody account. Traditional media also covered the story, fueling the fire and making this into a legitimate must-see attraction.
  3. The reason and people (person) behind it was mysterious and people wanted more because they did not know what was going on.
  4. It is a new, different kind of parody – because of the brick and mortar location.

The conspiracy theories keep coming, too. First, credit was given to Banksy, and now people are saying this could possibly be a PR stunt  - by Starbucks – who paid Nathan Fielder to spice up there content. Time will tell…

So, what’s next?

  1. According to the comments on social networks, people have taken an international interest, and it looks like there may be more pop-ups coming from across the pond. Depending on how parody laws are interpreted here in the United States, it is likely we will see more of these stores in the future here, as well.
  2. This is a great opportunity for up and coming comedians/ celebrities to get on the map.
  3. Brand partnerships for free publicity.
  4. This might have started with coffee, but look for new products to be tested in the market through parody pop up shops.

My personal predictions: Keep an eye out for Dumb Facebook, Dumb Burger King, Dumb Wal-Mart, Dumb McDonalds, Dumb Delta.

Do you agree that this type of parody will continue? Or do you think Dumb Starbucks was a one hit wonder? Tweet us @DigitalRoyalty and let us know!

The Government is Listening… and That’s a Good Thing

Post by Nate Ludens

It stands to reason that the biggest and oldest organizations adapt the slowest. Sometimes it’s a matter of scale, sometimes tradition, sometimes all that’s missing is effort. Government, for example, has layers of bureaucracy that can sometimes grind things to a halt – or at least a slow crawl. I’m here to tell you that this doesn’t necessarily have to be the case.

Last summer, Digital Royalty partnered with the City of Las Vegas Government to deliver social media best-practices training for their key communicators, among other items related to social communications. What they’ve done since has been fun to be a part of.

In a recent interview for KCLV Channel 2 in Las Vegas, I answered some questions about social media skepticism in general and the role of social in government. The segment shares some of their recent progress in the social space. For example, @CityOfLasVegas is leveraging live social chats to discuss hot topics, and utilizing online polls by Wedgies for helping to get real-time feedback, among other Las Vegas tech startups.

Government’s role isn’t necessarily changing, but communication tools sure are. So while Americans express concern over the NSA overstepping their bounds by allegedly reading our email or listening in on private conversations, this government entity is excelling – moving at the speed of their community. They’re sharing important safety, policy and meeting information real-time, and listening to those who want to be heard, when they want to be heard.

“If we’re going to be an effective government, we have to be able to communicate with people in the way they want.” David Riggleman, Las Vegas Communication Director told the Review-Journal’s Kristy Totten in a recent interview.

What do you think? If government sectors can shift the way they communicate real-time, shouldn’t any company be able to kick those Innovation Allergies and do the same?

 

A preview of Facebook’s New App, Paper

by Megan Porteous

Facebook’s latest stand-alone app, “Paper,” (Download) is a new way to explore and share stories from friends and the world around you. Paper doesn’t replace the existing Facebook app (or at least that’s not the intention of Facebook), it’s a completely different and tech-savvy way of digesting Facebook’s content as well as content from well-known external sources, like Time or ESPN. It’s user interface (UI) will be simple, fast, and highly visual, with photo and video content as the focal point. Videos will fill a phone’s entire screen and a simple tilt of the iPhone will expand high-res photos. A user will be able to browse through Paper using simple, natural movements, such as the swipe of a finger.

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The Details:

Facebook Paper is a solution for users who have moved away from the clunky UI of the current Facebook app and have opted for simpler platforms (those who have used the “personal news magazine” app Flipboard will see a lot of similarities). Paper gets rid of nearly all buttons and replaces them with simple swipes and other intuitive gestures, which will keep even the users with the shortest attention spans focused on the content at hand (all photos, videos, status updates will appear full screen).

Paper users will have the option to post directly to Facebook in a new way. Facebook worked for 9 months with developers from blogging backgrounds to create a posting experience similar to that of a mobile blog like Tumblr. Users will be able to see exactly what their finished product looks like before pressing post.

In a move that has gone away from Facebook’s strong “we only do algorithms” and “EdgeRank is king” roots, the social network says that they have hired human editors who will hand-pick which news articles are the most relevant for each category (similar to Instagram’s “Discover” page).

Facebook hasn’t announced how advertising will be incorporated yet. It is speculated that ads will be served to users based on an algorithm around their category choices and post engagements. For example, if a user chooses to include “Headlines”, “Fitness”, and “Entertainment” as their categories, they may be served articles/advertorials placed by celebrity trainer Tracey Anderson and Nike.

A product of Facebook’s new Creative Labs unit, Paper is the first stand alone app part of a three year plan Mark Zuckerberg announced earlier this week. In a call with analysts, Zuckerberg said, “Our theory is that there are all these different ways people want to communicate”. This suggests that Paper will be one of many stand along apps that Facebook will introduce allowing users to communicate and share how, when, and where they want to. With mobile making up over half Facebook’s revenue last quarter, you can bet stand alone apps are the way of the future for the social network.

What will Paper mean for brands? 

Although an official announcement hasn’t been made on how brands will be able to utilize Paper, we speculate the highly visual components will make the user experience similar to scrolling through an Instagram feed. Brands and businesses will have to work harder to keep a user’s attention and continue to post engaging videos and visually stimulating images. Once a user’s attention has been grabbed, there is the ability to showcase a great deal more information on Paper than on the traditional Facebook app because everything is embedded. For example, a Facebook post for a brand viewed on Paper could play out like this….once a user expands a story, it will feature the contest link for the brand’s current campaign, show relevant news articles about the campaign, and which of your friends have interacted with the campaign.

Our Preliminary Predictions, Questions and Concerns:

Pros:

  • Users are fatigued with the current Facebook mobile app. It’s too busy, too clunky, and isn’t visually appealing. Paper solves all of those issues and promises makes to make the user experience more pleasant and modern.
  • Users should feel that the news they are receiving, both Facebook timeline news and category news, is highly relevant and customized to their interests. Because users have the perception that they are choosing what content they want to be served, instead of being force-fed ads like on the current Facebook app, they will be more likely to trust the brands ads (or advertorials).

Cons:

  • Paper will be extremely difficult to use for less tech-savvy Facebook users (older demographics).
  • Facebook has hired “human editors” to hand pick what news is delivered under the different categories. It’s impossible to know what criteria these editors will take into consideration when serving news. Will they serve news from outlets who pay Facebook the most money?
  • Facebook boasts that stories will appear “full screen and distraction free.” However, it’s already a challenge for brands to break through a users timeline on the traditional Facebook mobile app unless supported by a paid campaign.
  • No word when an Android version of Paper will be available.

Will you be like all of us at Digital Royalty and download Paper first thing Monday morning? If so, please give us your thoughts (@DigitalRoyalty and Facebook.com/DigitalRoyalty and let us know if you agree with our predictions.