Post by @ChelseaHartling
Have you seen Twitter’s brand new analytics dashboard yet? If not, you’re in for a treat, because it now details ALL of your tweet activity and is specifically designed to help you optimize your brand’s performance on Twitter. We constantly geek out over rad analytics tools, and this dashboard highlights exactly the type of metrics that set our social media hearts on fire. Plus, it will help brands improve their content strategy and drive more consumer engagement. Props, little Twitter birds. You done good.
Here are some of the best features of the new interface:
1. Total impressions:
With the impressions metric, you can now see how many times a specific Tweet has been viewed on mobile and desktop, the total impressions of a Tweet, as well as an hour-by-hour breakdown for the first day of the Tweet. (Excuse us while we nerd out.)
2. Total engagements:
Now you can see the engagement rate (aka, how many RT’s, @replies, favorites, and clicks it received) for every single post, both promoted and organic, without having to manually check your feed. This will be very helpful for determining what copy/content makes the biggest impact on your audience and will help brands develop a stronger content strategy that offers the most value to their followers. Big win.
3. Comprehensive tweet analytics:
The age old question, “what content performs best?” is finally answered with this feature. Now you can see which Tweets performed the best and drove the most interaction with your followers. Take Tweets with an App Card for example: now you’ll see how many times people clicked to install your app or opened it. This metric also provides how many follows you received or how many profile views came from a particular Tweet. That’s some next level analytic data, yo.
4. Exporting your data.
In addition to the web interface for all Tweet activity, the CSV export tool shows you data for up to 3,200 Tweets and includes a breakdown of all impressions and other engagement numbers. This will be extremely helpful for analyzing past tweets and campaigns.
Bottom line, this new dashboard takes Twitter analytics to the next level and we’re stoked to dive in and get our hands dirty. If you haven’t played around in the new platform, check it out by visiting analytics.twitter.com and let us know what you think!