These strategic social activations are designed to enhance the overall fan experience, boost value exchange, and convert fans & followers from the virtual world to the physical world.
UFC & Dana White
Dana White Accidentally Tweeted his phone number to 4.3 Million fans and followers in 2010. Digital Royalty concepts the Social Fan Phone, effectively leading to sponsorships for the UFC that are still in place over 4 years later.
(*NOTE: Uncensored NSFW Version Below)
Watch Dana White and Digital Royalty execute the perfect Twitter Tag for tickets (Below).
Here’s an example of 1,000 fans showing up for a Twitter Contest to win tickets (Below).
News footage of of Shaquille O’Neal using Twitter to meet new fans after being traded to Boston (Below).
Tony Hsieh’s Delivering Happiness
Virtual Happy Hours
Tony Hsieh’s Delivering Happiness Book Tour. (Below).
DoubleTree by Hilton
We tapped into DoubleTree by Hilton’s social-savvy fan base to make the contest winner announcement in a unique way through the Google Hangout feature. Used the Google Hangout to promote DoubleTree by Hilton’s DTour site, the first-ever YouTube channel integrating all major social networks to make sharing travel moments easy. As well as make a unique announcement for the winners of the contest where 6 lucky winners were sent on custom itinerary trips around the globe.
DoubleTree by Hilton’s DTour Google Hangout (Below).
Model, Actress and Activist, Amber Valletta
Amber Valletta’s Shoppable Fashion Hangout (Below).
The LPGA hosts a Google Hangout to answer fan questions real-time with star golfer, Jessica Korda (Below).
Digital Royalty and LPGA’s “Golfie” concept (more info here). This is one of the ways the LPGA is building its social fan base and overall popularity: building off the “selfie” trend and using GoPro cameras to enhance the fan experience.